Training, Certifications, Skills, Advancement: Desktop Publishers
Most workers qualify for jobs as desktop publishers by taking classes or completing certificate programs at vocational schools, universities, and colleges or through the Internet. Programs range in length, but the average certificate program takes approximately 1 year. However, some desktop publishers train on the job to develop the necessary skills. The length of on-the-job training varies by company. An internship or part-time desktop-publishing assignment is another way to gain experience as a desktop publisher.
Students interested in pursuing a career in desktop publishing may obtain an associate’s degree in applied science or a bachelor’s degree in graphic arts, graphic communications, or graphic design. Graphic arts programs are a good way to learn about desktop publishing software used to format pages, assign type characteristics, and import text and graphics into electronic page layouts to produce printed materials such as advertisements, brochures, newsletters, and forms. Applying this knowledge of graphic arts techniques and computerized typesetting usually is intended for students who may eventually move into management positions, while 2-year associate’s degree programs are designed to train skilled workers. Students also develop finely tuned skills in typography, print media, packaging, branding and identity, Web-site design, and motion graphics. The programs teach print and graphic design fundamentals and provide an extensive background in imaging, prepress operations, print reproduction, and emerging media. Courses in other aspects of printing also are available at vocational-technical institutes, industry-sponsored update and retraining programs, and private trade and technical schools.
Although formal training is not always required, those with certificates or degrees will have the best job opportunities. Most employers prefer to hire people who have at least a high school diploma and who possess good communication skills, basic computer skills, and a strong work ethic. Desktop publishers should be able to deal courteously with people, because, in small shops, they may have to take customers’ orders. They also may have to add, subtract, multiply, divide, and compute ratios to estimate job costs. Persons interested in working for firms using advanced printing technology need to know the basics of electronics and computers.
Desktop publishers need good manual dexterity, and they must be able to pay attention to detail and work independently. Good eyesight, including visual acuity, depth perception, a wide field of view, color vision, and the ability to focus quickly also are assets. Artistic ability often is a plus. Employers also seek persons who are even tempered and adaptable—important qualities for workers who often must meet deadlines and learn how to operate new equipment.
Workers with limited training and experience may start as helpers. They begin with instruction from an experienced desktop publisher and advance on the basis of their demonstrated mastery of skills at each level. All workers should expect to be retrained from time to time to handle new, improved software and equipment. As workers gain experience, they advance to positions with greater responsibility. Some move into supervisory or management positions. Other desktop publishers may start their own company or work as independent consultants, while those with more artistic talent and further education may find opportunities in graphic design or commercial art.