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Work Conditions: Demonstrators, Product Promoters, and Models




More than half of all demonstrators, product promoters, and models work part time and almost one-third have variable work schedules. Many positions last 6 months or less.

Demonstrators and product promoters may work long hours while standing or walking, with little opportunity to rest. Some of them travel frequently, and night and weekend work often is required. The atmosphere of a crowded trade show or State fair is often hectic, and demonstrators and product promoters may feel pressure to influence the greatest number of consumers possible in a very limited amount of time. However, many enjoy the opportunity to interact with a variety of people.

The work of models is both glamorous and difficult, and they may work under a variety of conditions. The coming season’s fashions may be modeled in a comfortable, climate-controlled studio or in a cold, damp outdoor location. Schedules can be demanding, and models must keep in constant touch with an agent so that they do not miss an opportunity for work. Being away from friends and family, and needing to focus on the photographer’s instructions despite constant interruption for touchups, clothing, and set changes can be stressful. Yet, successful models interact with a variety of people and enjoy frequent travel. They may meet potential clients at several go-sees in one day and often travel to work in distant cities, foreign countries, and exotic locations.