Relationships Are A Vital Part Of A Network Marketing Business
By: Kirk Bannerman
Heavily branded websites like amazon.com are household names and
carry an implied trust with visitors. However, the vast majority
of websites are not well known and are found and visited as a
consequence of search results provided by search engines. In
these instances, the visitor is probably arriving at the website
for the first time and human nature often dictates fear or
suspicion of the unknown.
If someone is shopping around for the best price for a particular
item, say a Cuisinart food processor, they would probably go to a
site such as Ask Jeeves (at ask.com using the Smart Search for
Products feature) and quickly obtain a list of sources and prices
for the desired item. The "yes/no" purchase decision has already
been made and it is simply a question of who to buy it from.
In the case of network marketing, it is of critical importance to
build a sense of trust with your team members. Network marketing
is very definitely a relationship business and each relationship
typically starts out with two complete strangers sitting at their
The team building aspect of network marketing is of vital
importance to the success of each individual member and to the
team as a whole. Two key elements of team building are trust and
confidence and these factors play a very large role, particularly
for new team members.
As a team leader, you need to be knowledgeable about the business
(products, services, or whatever) and straightforward with
answers to questions about the business as well as providing
timely and thorough support to your team members. These actions
will cement the relationship and build trust and confidence among
your team members.
Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at Proven Work At Home Business for more details.