8 Ways To Promote Your Affiliate Products
By: Jason Gazaway
Many affiliates fail in affiliate marketing because they limit
their marketing strategies to placing referral links in their web sites,
distributing links to business sites through multiple emails or posting
their links to other web pages. Doing any of these alone would not
guarantee sales and thus, your commission.
You have to exert effort to promote your affiliate products and make
yourself ahead of the thousands of other affiliate marketers who are
selling the same products in the Internet. There is actually no perfect
sure-win get-rich-quick scheme or formula in affiliate marketing; but using
tried and tested ways to promote your affiliate products can be of great
help. The following are eight promotional techniques used and proven to be
effective by experienced affiliate marketers.
First, provide visitors of your website enough information about the
product. Aside from your website design, the content of your web page
counts a lot in capturing the interest of the guest. Your web pages must
contain factual and objective articles on the product, such as product
reviews. In the informative articles, state the products' special features,
benefits and advantages over other brands of its kind. Take note, you are
not selling but informing.
You are trying to establish the value and desirability of the product and
thus, convince the visitor that the product matches his needs and wants. He
will then follow the link and complete his purchase. Spice up the content
of your web pages with statements like "And not only that, there's more.."
that does not only create suspense but likewise hold the interest of the
reader to know more of the product. There's no perfect product, of course,
so you can also reveal some of its negative attributes but don't let them
overshadow the good ones.
Second is through the use of testimonials and endorsements from respected
or relevant individuals who are using the product. This sounds like a
familiar marketing strategy but this still works. These testimonials
validate the information you are presenting about the product; this way,
you build confidence and trust of the client.
In addition, you exude an impression that you are an expert in the field
since you are able to prove that the product and services you are offering
really works as assured. Remember that your prospects are also conducting
researches on their own so make sure you can back up every claim with facts
Next promotional strategy is through marketing banners. Make these banners
attractive enough for visitors to click them. However, don't overuse
banners as they can make your site messy, too. Webmasters say users
generally do not have negative remarks about banners. In fact, they
appreciate that they can shop through the site they frequently visit.
Others, however, find crowded banner ads annoying, so limit your use of
banner ads. The fourth is offering newsletters, which guests of your site
can opt-in to. In the newsletter, you can place informative articles,
advertisements, affiliate program links, news and features. In this way,
you can regularly inform them of the hottest products available or you can
get their interest to check your site every now and then.
You can add to your site a forced opt-in page, the fifth most effective
marketing strategy. Here you may put an emphatic headline, a problem, an
offer, which is a solution to that problem and an autoresponder opt-in box.
As the visitor signs up, he is directed to the business site, while you
increase your highly targeted mailing list.
Remember that signing up signifies his interest, so it's not a waste of
time sending emails to that possible buyer. Statistics show that most sales
are generated from second and third mailings, so follow up. Using the same
mailing list, you can also promote affiliate products through "thank you"
If emailing doesn't work well for you, then try the sixth way to
effectively promote your affiliate products, using advertising services
like Google AdWords. The Google AdWords helps you meet your marketing goals
in a fast, effective and easy manner. Through this, your own ads are
connected to a large number of users who are exactly in need of your
products and services.
After you have created your ads, you can see them on Google right away and
many buyers online likewise can. You get quick response to your ads and you
get to advertise with Internet users who are actually interested in
buying. You can also define or choose your target market area, allowing
you to get the best possible results.
Although you are not involved in the actual selling process, you are
responsible for referring a customer to the merchandisers' business website
and convincing him to buy so you are sure of your commission.
The seventh most effective way of promoting the product and compelling a
visitor of your website to go to the merchants' site and buy is to tell
something about the price. Higher-priced items give you the most
commissions but they are hard to market since customers always have the
propensity to go for the lowest priced.
But you can work on this by breaking down the total cost and putting it in
words to make it appear cheaper. Instead of stating the lump sum, state how
much he has to pay in affordable installments or how much dollars or cents
he has to spend everyday.
Lastly, you may want to be extra generous to your prospects by giving them
bonuses. Add-ons and freebies are always inviting, especially when they
match the interests of the buyer. It doesn't have to be expensive; you can
even just customize it, say a CD with freewares and tips and list on the
best online resources on interesting topics. Make it unique so your
prospects can't easily price it and compare it to the offers of your
competitors. Be creative and know what your buyers want. For sure, you'll
get what you want, too.
2005 © Jason Gazaway. All rights reserved.
ABOUT THE AUTHOR:
Jason Gazaway is a 22 year old full-time affiliate marketer. Learn how Jason was able to quit his "day" job and how you too can accelerate your own affiliate business.