The Importance of Web Design in Successful Online Marketing
By: © S. Reeves Morris
There is no faster or more effective way these days to reach new customers
than through online marketing. In Denver, online marketing now
accounts for a large portion of every new marketing plan in major
industries. These companies know that to reach the growing market of
consumers, the internet is the way to create new and profitable
relationships, as well as big profits. But just having a web presence is
not enough to garner the kind of results you need to really make a
difference in the bottom line.
When your website is designed, whether you do it yourself with
FrontPage or other software or whether a you have a team of
professionals design an interface for you, you have some options about
how it is put together that can dramatically affect your ability to
successfully compete in Denver online marketing. Here are a few
elements you must have in your web design in order to positively affect
your marketing strategy:
© 2006 Sytsma Morris-Reeves. All rights reserved.
- The right site for your company. If all you need is
an online brochure that acts as a home base for articles, newsletters,
and company updates, a website you design yourself may be sufficient.
There are plenty of HTML software packs out there that can help you do
this. Some hosting companies offer decent templates as part of your
hosting package as well.
But if you want to list inventory or have interactive elements of any
kind online, you need a professionally designed custom website that
will meet all your needs. A database driven site can generate pages on
demand and is the perfect solution to the need for dynamic user
- Branding. You may have it at your brick and mortar
store, and you may not. Either way, a website without a company logo, a
mission statement, or some other form of identity will seem less than
professional. You don't want to look you built your website while
eating a sandwich, even if you did. You want your brand to be clearly
stated and enforced with the style and content of the site.
- Quality content. When it comes to
online marketing, Denver users are savvy. Feature content that is
useful to your customers, whether
they make a purchase or not, and you will entice them to return. Don't
build article around fifteen keywords. Include two or three strong
keywords that will attract the attention of search engines, and then
focus on being useful to your clients. The goal with content is to be
included as a bookmarked page on someone's browser so they will return
to you time and again.
- Search Engine optimization.
Again, this does not mean cramming as many
keywords and META tags into the framework as possible. It does mean
linking with other sites that will be of interest to your visitors and
asking for reciprocal links from those sites. You do want to use
keywords and tags as a way to attract search engines, but a natural
approach is the way to go.
- Interactivity. This can include web mail, newsletters, contests, surveys, and any other method you have devised of keeping in touch with people who have visited your site. To do this you need the software on board to create email lists and an automatic opt-in service.
Mr. Morris-Reeves runs NewMediaDenver,an Internet technology company located in downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.