You Need Your Own Website Whether or Not You Sell Online
By: Kathryn Beach
Whether your business exists solely on the internet or in a
traditional bricks-and-mortar storefront, you will benefit from an online
presence. Customers, potential employees or business partners and perhaps
even investors can quickly and easily find out more about your business and
the products or services you have to offer from your website.
Most affiliate marketers do not realize the importance of creating quality
website content to the success of an affiliate business. Providing a
constant stream of fresh, compelling content is vital to branding your name
and your business. You can't do this with a cookiecutter affiliate website;
you need one of your own.
Customers research and compare product specifications, quality, and prices.
If you are an online affiliate marketer, a cookiecutter affiliate website
will build the mailing list of the product owner; you need your own website
to brand your name, your business, and your unique selling proposition. If
you plan on selling offline, many of your customers will still appreciate
being able to research from home.
Many consumers these days research products online before they buy from a
bricks-and-mortar store, so if you provide them with the info they seek as
well as the ability to purchase immediately, you may capture customers that
would otherwise have ended up buying from your competition.
A well-designed website can project the image and professionalism of a
much larger company onto your little home business, so spend some time
designing your site carefully.
Internet marketing research firms predict that the number of online
consumers will grow at a rate of 30 to 50 percent over the next few years.
These numbers alone should be enough to persuade you that your business
should have a website presence.
A poorly designed website can ruin your business image by sending entirely
the wrong message, so take the time to build a phenomenal site. There are
many websites offering professionally-designed templates with prices from
free on up. Then you need a domain name and hosting provider and grab a
mentor while you're at it. You'll be up and running before you know it.
© Kathryn Beach. All rights reserved.
Kathryn Beach's Affiliate Marketing Tips offers an expanding
universe of small business promotional tools and tips you can use right
away to build your business using smarter marketing. Plus a free Opt In
Master Course, step by step instructions to help you build your list
like the pros.