Your Most Effective Self-Marketing Tool
By: Ford R. Myers
Contrary to popular to popular opinion, you should never rely
solely on your résumé as you pursue a job search. Your "Job Seeker's Tool
Kit" should be filled with a variety of documents that will enable you to
successfully market yourself with power and professionalism.
Of all the tools in your "Job Seeker's Tool Kit," the one that will "sell
you best" is your Accomplishment Stories. Yes, these will market you even
more effectively than the resume. Why? Because Accomplishment Stories state
very specifically what positive things you have done for your previous or
current employer, and therefore clearly indicate what you will be able to
achieve for your NEW employer! So, if you're not using this powerful tool
in your search, you're making a big mistake.
Accomplishment Stories should be written on separate pages (one story per
sheet), following the structure shown below. Give a short title to each
story, and type it at the top of each respective page. Make sure to use
strong action verbs at the beginning of every sentence, and avoid
passive-sounding phrases, such as "responsible for." Write your
Accomplishment Stories answering the questions below, in 5 distinct
paragraphs. You'll be TELLING these stories; not using them as handouts.
So, you'll want to commit the text to memory and practice delivering them!
Here are the questions to answer in your five paragraphs:
1. What was the business problem, need or challenge?
* Revenues decreasing (How much? In what timeframe?)
* Competitors out-performing the company (How? With what impact?)
* Poor productivity (Why? How measured? Since when?)
* Inability to meet manufacturing targets (Why? Since when?)
2. What did you do about it? (Not the team or department - YOU).
* Assumed management of work groups, departments or projects? (Who? How many? Results?)
* Hired or trained new employees? (Where? How many? Results?)
* Increased production? (How? Results?)
* Developed or implemented new systems or procedures? (What? Benefit?)
3. How did you do it, specifically?
* Developed, created, designed or invented something? (What? Why important?)
* Achieved more with the same/fewer resources? (How? Results?)
* Reduced downtime? (How? How much? Result?)
* Improved safety record? (What? Result?)
4. What positive, tangible results did you produce? (Quantify if possible)
* Increased efficiency or productivity? (How? Results?)
* Solved difficult problems? (How? Results?)
* Saved the company money? (How? How much?)
* Increased sales or profits? (How? By how much?)
5. What skills did you demonstrate?
It may take some time to develop your full collection of Accomplishment
Stories, but it will be time well-spent. Once you become adept at using
your Accomplishment Stories, your search results will dramatically improve
and you'll receive far better job offers!
Permission to Reprint: This article may be reprinted, provided it appears
in its entirety with the following attribution: Copyright © 2006, Ford R.
Myers and Career Potential, LLC. Reprinted with permission.
Ford R. Myers, career expert and author, is creator of The Ultimate Career
Guide. Visit http://www.ultimatecareerguide.com to get this comprehensive
career success system. FREE bonus gift (worth $49.00) included with every