Persistence: A Key Ingredient in the Recipe for a Successful Small
By: © Roger Boatwright
It has been said that success is rarely easy or quick and that it
is only the product of consistent effort which is repetitively
applied. This is definitely the case for the small-business owner when
trying to become successful in the cutthroat world of marketing. Any
successful business depends upon marketing your product or services to the
general public and convincing them to spend their hard earned money or
time. It is only through persistence and never giving up on your dreams
can success be achieved. Within this article, you will find several ideas
of how you can maintain perseverance and understand that persistence is
indeed a key ingredient in the recipe for a successful small business.
Finish What You Start
Oftentimes people get off to a flying start in their business endeavor, but
as time goes by they get side-tracked never finishing what they started.
The history of small business is full of great starters but not-so-great
finishers. There has never been a great book left half-written, nor a
successful business left half-built. The key to finishing what you started
is perseverance and commitment. Remember that many people with less talent,
less ability and less experience can achieve greater things than those with
greater gifts if they commit to the end of what they begin to do.
Don't Fear It, Face It
Fear is a terrible thing and when applied to running a small business can
end in disastrous results. Most people are afraid of rejection or the
thought of failure. Fear of rejection will cause people to accept lives of
conformity and mediocrity, while fear of failure will lead people to pass
up on life changing opportunities. The small business owner will oftentimes
have to take chances and risks in order to survive. It is the ones that
face their fears of rejection and failure that survive. Dr Martyn
Lloyd-Jones once said, "The men who try to do something and fail are
indefinitely better than those who try to do nothing and succeed."
Decide to Be Decisive
Everyday we make choices. Most of the time we are not even aware that we
are making them. In the world of business, indecisiveness can be fatal. To
pursue opportunities for your small business and maximize potential, you
have to become decisive. Becoming pro-active in making decisions in the
direction of your business and staying the course will be for more
successful than waiting for choices to happen and then dealing with the
Never, Never Give Up
This is the definition of persistence. As one Japanese proverb teaches us,
the eventual winners are those who "fall down seven times, gets up
eight." We aren't losers until we give up. This is definitely true for the
small business owner.
Persistence is indeed a key ingredient in the recipe for a successful
business. You must stick to your game plan and finish what you start. You
must be decisive in what you chose and never fear rejection or failure. And
above all, you must never, never give up. One final thought from J.D.
Rockefeller, "I do not think there is any quality so essential of any kind
as the quality of perseverance. It overcomes almost everything, even nature."
Copyright @ Roger Boatwright
About the Author:
Roger Boatwright has a Doctrine of Medicine and many years of internet
marketing experience. Roger owns a web site listing many tools needed to
help promote and make your online business successful, as well a free
newsletter with hundreds of money tips and tricks. Please check out the