Starting A Home-Based Business
By: Bill Graham
Thinking of starting a home based business? Today, there are a lot of
people throughout the country that are making some nice incomes working
from their home. Most of them aren't getting "rich" in the way that many
bogus business opportunities would have us believe, however. If you are
realistic and do your homework, there is a home business out there that you
can start and build into a nice income. When you evaluate an opportunity,
be realistic and don't be taken in by claims of huge profits that seem too
good to be true. If it's a product you want to sell, get a sample. Show it
to your friends to get their feedback. Try to determine all of the costs
involved, including shipping, supplies, order minimums, etc. Check out the
company with which you will be doing business. The Better Business Bureau
can tell you if they have had complaints against them. If you can get some
names of others who do business with this company, contact them to see what
their experiences have been.
The first thing to think about is you. What are your strengths? Your
weaknesses? Are you an extrovert, unafraid to pick up the phone and call
people and promote yourself and your business? Or are you a
behind-the-scenes person, someone who had rather use other means to develop
a business? What are your interests? You'll be a lot more successful if you
sell a product or provide a service that you are passionate about.
No matter what type of personality you have, there are a few qualities that
you must have to be successful in a small business. First, you must be
self-motivated to get things done. Some people spend a lot of time
designing their business cards, then fizzle out when the real work should
start, and soon give up. You have to wear a lot of hats in a small
business; some tasks you will enjoy doing and will want to do. Others you
will find onerous or boring and easy to put off. You have to do all of
them, however, to keep things going forward.
The ability to communicate effectively is very important in small business.
Poorly written copy and copy that is full of typos and spelling errors
reflect very poorly on your business. Know your strengths and your
weaknesses; if you aren't very good at writing marketing materials, get
someone to help you with it.
Controlling costs and avoiding debt are extremely important factors. When
you are getting going, keep all costs as low as possible. If you spend too
much getting your business started, it will be just that much harder to
achieve positive cash flow. Start with the bare necessities and work up
from there as the business grows. Debt should be avoided as much as possible.
Having said all this, remember that persistence, attitude and patience
together make up probably 80% of what is required to be successful in small
Article by © Bill Graham,
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