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Director, Business Development _ Consume
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– Consumer Goods and ServicesDirector, Business Development – Consumer Goods and Services
Company: RealAge, Inc. Status: Full Time, Employee .
Job Category: Sales/Retail/Business Development Occupations: Account Management (Commissioned);Business Development/New Accounts;Media and Advertising Sales .
Career Level: Manager (Manager/Supervisor of Staff) Industry: Biotechnology/Pharmaceuticals;Advertising and PR Services;Healthcare Services .
Job Description
About the Company
RealAge, Inc., a subsidiary of Hearst Corporation, is a healthy-lifestyle media company that helps consumers achieve a healthier, happier, more satisfying life. Based in San Diego, the company has been featured on The Oprah Winfrey Show, Today, 20/20, CNN, Larry King Live, Fox News, and others. For additional information about the company, please visit our Web site at www.RealAge.com.
About the Opportunity
Our needs are for advertising sales people in the NYC/NJ/Philly area, selling advertising campaigns to brand marketers, specifically for consumer goods and services that help our members achieve their health goals. Our main value proposition is email-based advertising campaigns targeted to specific segments of the RealAge Membership (8 million+ opt-in Members) based on their health profile of over 150 health and lifestyle data points gathered from the RealAge Test. RealAge.com receives over 2.5 million unique visitors per month where we can incorporate web site advertising as part of the campaign. We sell our programs at a high premium and need sales reps that can create demand with sophisticated marketers; we are NOT looking for someone that relies on agency media buyers for their leads.
Our selling model is a strategic, consultative sales effort. No two client campaigns are identical, so the rep needs to be able to intimately understand the client's needs and formulate a program to address those needs. In short, RealAge provides our members education and motivation to adopt healthy behaviors, and RealAge introduces our client's brands as a solution to the relevant (via RealAge Test profile) portion of our 8 million+ members to help them achieve their wellness goals.
Primarily work from home office. Current sales team is 9 people in the field with a 5 person client services group. We’re looking to add an additional field sales rep that will have a high impact on revenue generation. Great client territory opportunities are available.
THE POSITION:
The Business Development Director is a position designed to personalize advertising relationships with key markets and products. Reporting to the Vice President, Strategic Solutions, the primary responsibility will be the development of revenue through RealAge ad sales: including a sophisticated and targeted delivery of multi-channel programs ( i.e. e-mail / direct mail / web) based on a RealAge member’s health profile. Point-of-contact is typically the target-company’s Brand Manager.
SCOPE AND RESPONSIBILITIES:
§ Increase revenues through the development of profitable advertising programs. Business Development Director will participate in the preparation and presentation of sales proposals to prospective clients.
§ Develops, tracks, and manages new revenue opportunities for all assigned revenue areas in order to show aggressive business growth year after year.
§ Establishes clear long-term and short-term goals to increase productivity and profit contribution in area of responsibility.
§ Creation of strategies and accompanying tactics to capture larger shares of the advertisers' budgets, as well as to grow new target client categories and revenue opportunities. Identifies red flag areas and potential opportunities. Tracks, analyzes and manages those strategies and tactics to assure expected results.
§ Manage all aspects of the sales function including the development of new and incremental business by seeking out new client brands, determining needs, and proposing appropriate programs to them directly
§ Maintains a consistent communications link with the Vice President, Strategic Solutions to assure maximizing opportunities while meeting overall business objectives, policies and procedures.
§ Maintains a current knowledge of industry and career development through attendance of network seminars and training, and utilizes these skills in day-to-day sales management.
EXPERIENCE REQUIRED:
§ A minimum of five years of successful advertising sales experience. This exposure should include account executive experience, sales-cycle management and financial responsibility.
§ Must include at least 2 years of experience selling directly to consumer packaged goods companies.
§ Online advertising experience preferred.
§ Track record of consistently meeting or exceeding quota.
§ Requires a working knowledge of computer-based programs, MS Office, e-mail and contact management software.
§ Strong analytical skills necessary to monitor financial progress of sales and marketing plans and programs.
§ Excellent oral and written communication skills necessary to interface effectively with customers and senior management.
PERSONAL ATTRIBUTES:
§ Ability to react quickly and effectively within a fast-changing environment.
§ Proactive, shows initiative, and takes ownership.
§ Works well from home office environment.
§ Demonstrates seeing "the big picture" and can streamline consistent practices.
Contact Information
Company: RealAge, Inc.
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Applicant Category: Professional
Requisition Code:
Two Initials of Recruiter: BW
System Date: 10/28/2008
System Time: 19:37:08
Document Name(40): Director, Business Development _ Consume
Source: Philly.com
SearchTerms: "work at home" "work from home"
URL(80): http://jobview.philly.monster.com/getjob.asp?JobID=73795871&JobTitle=Director%2c
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