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Marketing Consultant, Strategic Services
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Marketing Consultant, Strategic Services - 5140
Location: US-PA-Philadelphia Salary/Wage: Salary commensurate with experience .
Status: Full Time, Employee Job Category: Business/Strategic Management .
Occupations: Managerial Consulting;General/Other: Business/Strategic Management;Strategic Planning/Intelligence Relevant Work Experience: 2+ to 5 Years .
Career Level: Experienced (Non-Manager) Industry: Business Services - Other .
Education Level: Bachelor's Degree .
Job Description
Description:
Responsibilities
Consult strategically with pharmaceutical and/or CPG clients during every phase of Relationship Marketing program design, from research and planning to analyzing and optimizing results. Programs must be designed with broad marketing requirements in mind.
Collaborate with client brand teams and their agencies to develop Direct to Consumer and Direct to Physician marketing programs.
Program design will encompass:
1. Secondary research
2. Segmentation development
3. Market sizing and forecasting
4. Communication strategy development
5. Communication Architecture
6. Program design.
Direct Epsilon analytic resources in the "mining" of data as input into CRM program design.
Work with client's secondary research teams and Epsilon research teams to gain insight into customer behavior with an emphasis on determining how rational and emotional drivers guide the design of acquisition, conversion & adherence programs.
Guide our client stakeholders such as CRM team, brand team, PR, eMarketing, Media, Regulatory, Legal and Sales to align goals, gain input on RM strategies/tactics and drive business performance.
About the Opportunity
This position will work from home and commute around 30% to the client site in New Jersey. Prefer the Consultant live within a commutable area such as Pennsylvania and allow for day trips.
The Strategic Services Consultant is responsible for using data and analysis resources to generate practical customer insight and CRM-related counsel (featuring findings, implications and recommendations) for account teams and clients. Additionally, this role will collaborate with client brand teams and their agencies in strategy and planning work sessions pertaining to CRM, Relationship Marketing and Direct To Consumer Marketing. They will represent the Strategic Consulting Team on account teams comprised of several specialists across various functional areas
Qualifications:
Experience in shaping the strategic direction and design of large scale integrated Direct To Consumer marketing campaigns.
3-5 years working in a consulting capacity.
Must have a research-oriented mindset and comfort working with qualitative and quantitative research to identify business and marketing opportunities.
2 years managing external Relationship Marketing agencies
Marketing agency-side experience required.
Ability to understand and apply financial models to measure program performance.
Outstanding listening, concise communication and superior relationship building skills.
High intellectual curiosity, drive, determination, self-confidence and persuasion skills.
Ability to work effectively within matrix-organized teams through a proactive and collaborative leadership style.
1 years industry experience required.
Bachelors Degree required, Advanced Degree preferred
30-40% travel required
Salary/Benefits: Salary commensurate with experience
Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).
Job Location: Dallas, TX
Job Number: 2852
Company URL: http://www.epsilon.com
Company Profile:
About Us
Epsilon - including its Abacus division - is a 21st Century Marketing Services Company that uses consumer and business data together with proven techniques to maximize marketing power for clients worldwide. Services include strategic consulting, database and loyalty technology, proprietary data, predictive modeling and a full range of creative and interactive services including brand and promotional development, web design, email deployment, search engine optimization and direct mail production. Among other notables, Epsilon is the world's largest permission-based email marketer. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com
Conditions of Employment
All job offers are contingent upon successful completion of drug screen and background checks.
Contact Information
Reference Code: 2852
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Applicant Category: Professional
Requisition Code: Work at home
Two Initials of Recruiter: bw
System Date: 07/01/2008
System Time: 05:48:07
Document Name(40): Marketing Consultant, Strategic Services
Source: Philly.com
SearchTerms: "work at home" "work from home"
URL(80): http://jobview.philly.monster.com/getjob.asp?JobID=73393508&JobTitle=Marketing+C
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