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Marketing Analyst
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Marketing Analyst
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Job Title :
MARKETING ANALYST
Job Description: Leading Heathcare Company seeks a Marketing Analyst to join their Campaign Solutions Group. Position can be located in northern NJ office, Philadelphia area office or potentially work from home.
Job Responsibilities:
Conduct data mining and member profiling to extract actionable insights to be used in identifying new market opportunities, improving campaign performance, increasing conversion rates, and optimizing LTV.
Enhance the development of customized member segments and behavioral profiling through the combined use of internal eligibility &transaction data with 3rd party demographics, segmentation schemes, and other external data elements.
Analyze campaign effectiveness through the generation of tracking, reporting, and backend campaign analysis results; participate in the interpretation of results and determination of appropriate next steps.
File preparation and support for the development, implementation, maintenance, and testing of predictive models using SAS, SAS Enterprise Miner, Affinium Model, and/or other analysis tool.
Qualifications:
BA/BS required
A minimum of 1-3 years of applicable experience
Expert SQL knowledge/skills
SAS programming proficiency, ideal
Strong PC skills; Proficiency in Excel is a must; Automation via VB programming is a plus.
Proven experience accessing, manipulating, and analyzing disparate data sources and large-scale databases;
Experience with Teradata is a plus
Strong analytical and problem-solving skills with the ability to work in a fast-paced environment
Must have a high level of organizational and interpersonal skills, flexibility to cope with change, and ability to multitask across a variety of assignments.
Recruiter: Orly Miller .
Job ID(16120 )
Location: Philadelphia, PA .
Salary: $75-85k plus bonus .
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Applicant Category: Professional
Requisition Code: Work at home
Two Initials of Recruiter: bw
System Date: 01/21/2008
System Time: 13:33:39
Document Name(40): Marketing Analyst
Source: Indeed - USA
SearchTerms: "work at home" "work from home"
URL(80): http://www.indeed.com/rc/clk?cd=zc1t6mDW8NljqdbG0hM9AxQKPFbBRz3ejQI6Sj2lX3MF2Zfn
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