Account management, event planning, publicity management, media relations.
• Handled all facets of public relations operations.
• Coordinated press conferences & national press tours.
• Managed $350,000 annual public relations budget.
• Organized special media events.
• Pepsi Cola
New Image, Inc., New York, NY Public Relations Coordinator, 1996 - Present
Organized and coordinated annual fundraising gala. Led targeted PR outreach program designed to tap into previously over-looked markets. Successfully maintained numerous $2M+ accounts.
Sphiron Pharmaceuticals, New York, NY Public Relations Representative, 1990 - 1996
Orchestrated major media placements for new products. Assisted with media events. Responsible for answering telephone, fax, and email inquiries. Established contacts with editors and other press personel. Wrote press releases.
New York University, New York, NY
B.A., Communications, 1990