Developed brand positioning for key company product lines.
Developed proposals and submitted bids.
Maintained extensive, nationwide network of business contacts.
Advertising Executive 1998 - Present Dallas Weekly Publications, Dallas, TX
Sold advertising space to a diverse group of clients and built content for three publications. Monitored and provided constructive suggestions for increasing magazine's circulation and standing in the market. Built lasting relationships with important community advertisers, which resulted in measurable revenue growth.
Advertising Sales Coordinator 1993 - 1998 Tri Star Media, Austin, TX
Supported the sales process by seeking out potential business opportunities and staying up-to-date on industry information. Researched contact, product, and general information on prospective advertisers. Served as primary contact for clients and advertising agencies on requests and inquires regarding schedules, invoices, pricing, etc. Managed customer account database and maintained client contracts and files. Interacted with multiple departments including Production, Credit, Accounting and Marketing. Conducted ongoing monitoring of competitorís brands. Managed territory forecasting, revenue, and prospect reports. Monitored, tracked and managed positioning reports. Prepared and maintained sales and marketing materials for sales team.
Project Manager 1992 (Contract Position) Ambrosino Muir & Hansen (Political Advertising Agency), Washington, D.C.
Scheduled and managed art work, web and offset printers, mailing houses and freight companies to insure on-time delivery of political print material for National and State-wide political campaigns. Responsible for proof reading all political literature. Responsible for getting cost-analysis of print and freight
B.A., Business & Communications, 1992
University of Texas, Austin, Texas