AMY SMITH
123 Main Street • Atlanta, Georgia • 30339
Home: (555) 555-1234, Cell: (555) 555-1235
asmith@sample~resume.com
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Objective: Seek the Position of Travel Sales Director
SUMMARY: Top class Travel Sales Director with huge background in establishing and directing the marketing and sales activities of travel agencies, including advertising and public relations.
Summary of Qualifications
Over eight years experience.
Sound ability to identify the sources of business available to the agency to establish priority marketing opportunities in the solicitation of that business.
Profound ability to analyze travel agency capabilities; and to identify the direct sales, advertising, and public relations programs necessary to attract complimentary sources of business.
Proven ability to develop and implement the Annual Marketing Plan.
Remarkable ability to supervise the installation of all sales and marketing office procedures.
In-depth ability to prepare the annual advertising and business promotion (A&BP) budget.
Immense ability to determine staffing requirements, areas of responsibility and develop job descriptions.
Uncommon ability to conduct performance evaluations and follow up with marketing department personnel.
Strong ability to recruit, select and familiarize marketing department personnel with travel agency and their functions.
Excellent ability to set and monitor all quotas for sales calls and production for direct sales personnel.
Sound ability to approve travel schedules and budgets.
Great ability to solicit and service selected accounts and to participate in designated trade, service and community association and clubs.
Maintain dialogue and a cooperative working relationship with other departments particularly those with mutual guest contact.
Participate in meetings of Planning Committee and Department Head disseminating information on sales activities, special bookings, business forecasts, competition, etc.
Communicate with Corporate Marketing and other Galaxy Travels regarding marketing opportunities, competitor activities, etc.
Prepare reports and respond properly in any emergency or safety situation.
Procure new and repeat business for the agency by research, cold calling and monitoring contact with corporations and professional associations within local, domestic and international markets.
Creation and execution of marketing plans in pursuit of meeting budgeted sales and profit margins and ensuring that a high level of customer satisfaction is achieved by the team.
Rigorously follow up with all leads in a timely manner.
Handle every aspect of contract negotiations with clients in order to close the business.
Develop client relationships in order to increase long-term repeat potential.
Sold Galaxy to assigned market segments through direct sales, telemarketing, and other sales efforts.
Implemented ongoing strategic prospecting that included identifying, prioritizing and working the targeted prospect lists.
Developed product and itineraries targeted at assigned market segments.
Planned, coordinated and conducted site inspections and familiarization tours for assigned market segments.
Made presentations, attended travel trade shows and conducted sales calls in order to secure leads and book business.
Maintained and developed the GTA5000 database for assigned market segment in a timely, thorough manner.
Generated and issued sales leads to Experience Galaxy Travel members and members of the Galaxy Motorcoach Council.
Managed the Galaxy Motorcoach Council Co-op and its sales and marketing activities and budget. This included researching and registering for trade shows, scheduling and educating exhibitors, producing the co-op brochure, handling the co-op advertising and following up on the leads generated from the trade shows.
Requested, coordinated and maintained promotional inventory from Experience Galaxy members to develop Galaxy Getaway packages to be used for leisure public relations efforts.
Worked with the communications department as needed on travel writer site visits and identifying special interest publications to reach assigned market segments.