AMY SMITH
123 Main Street • Atlanta, Georgia • 30339
Home: (555) 555-1234, Cell: (555) 555-1235
asmith@sample~resume.com
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Objective: Seek the Position of Travel Marketing Director
SUMMARY: Immensely knowledgeable, creative and result- oriented Travel Marketing Director with huge experience in planning, executing and directing effective marketing program to assure that Company goals are met.
Summary of Qualifications
Twelve years experience.
Strong project management skills.
Excellent written and oral communication skills.
Strong organizational and time management skills.
Strong database management/data entry experience.
Excellent customer service skills.
Proficient in MS Office suite (Excel, Access, Word and PowerPoint).
Sound experience with desktop publishing programs.
Highly motivated, self-starter with the ability to work independently.
Remarkable ability to be flexible and think creatively in meeting customer needs.
Profound ability to establish and maintain effective working relationships.
Determine appropriate media mix (strategic allocation of budget between outdoor, radio, TV and print).
Determine station mix based on rates, geography, and demographic profiles.
Negotiate and schedule, rates and added value with stations.
Traffic all creative to appropriate outlets.
Work closely with sponsorship and promotional areas to develop unique promotional activities for media partners.
Work with committees and staff to create and generate stories for media, website and newsletter on a consistent basis distribute and follow up on release distribution to ensure adequate coverage in media Serve as media contact & spokesperson for organization.
Maintain regular contact with members of the media to keep rodeo information top of mind and build and foster relationships.
Coordinate and execute production of Expo Info newsletter.
Supervise and execute production of Annual Video.
Maintain knowledge of corporate programs via the Corporate Relations department to assure relationships are leveraged and integrated.
Work jointly with Community Relations Director to optimize marketing opportunities presented with the city.
Supervise development of annual creative theme for all advertising efforts including TV, radio, outdoor and print.
Supervise production of all creative materials, including in-house efforts such as Horse Show and Livestock premium books, badges, etc.
Met and exceeded goals for customer generation (web usage, e-newsletter subscribers).
Analyzed visitor data and research to develop target market profiles and specific marketing initiatives.
Project managed all leisure marketing promotions, (i.e. Getaway campaigns and niche marketing programs).
Managed all e-marketing initiatives and programs, including e-newsletters and sales campaigns (convention, leisure and membership).
Created, managed and implemented web strategies and initiatives.
Developed and implemented GTA's online survey research initiatives.
Tracked campaign components (placements, editorial schedules, etc.) in conjunction with Director of Marketing and Communications & Public Relations Manager.
Cultivated and maintained highly beneficial relationships with marketing peers at local events, attractions, business partners, etc.
Created, printed, and disseminated purchase orders.
Facilitated travel requirements and reservations for the acquisition of travel related services for bid items and non-bid items.
Initiated changes to reservations and purchase orders.
Identified items that required bids or quotes.
Initiated the bid or quote process.
Prepared, typed and mailed bid and quote specifications.
Sourced, researched and identified alternative suppliers to meet the company's travel needs.
Received, analyzed and reviewed travel expenditures for appropriate account coding, with particular attention given to deadlines related to federal fund expenditures.
Established and maintained supplier relationships and assisted with tracking contract details for future supplier negotiations.
Developed and maintained departmental reports, recommended enhancements to policies & procedures as changes occurred in the travel industry.
Provided training to employees as it relates to the SAP Travel Management solution and all travel related district policies & procedures.
Assisted with completion of monthly reconciliation of travel clearing account and reconciled all travel related statements.
Provided internal customer service fielding questions and concerns.
Assisted in the co-ordination of resource information on travel activities and support networks as required by other staff on the GTA and travel businesses.
Provided administrative support to the travel team in the production of the English GTA Travel planner.
Assisted with specialist publications such as the Gardens Tips and Travel Business Manual, etc.
Supported the travel team with the administration of new marketing and promotional campaigns.
Assisted with general correspondence and administration relating to queries, and issues relating to the trade product and promotions.
Supported the Director of Travel in dealing with complaints relating to accommodation and the travel product and maintained files of all complaints and correspondence.
Assisted with preparation of presentation material as required by the trade team.
Assisted with hosting visiting journalists and with exhibition and promotional activity.
Education
Associate Degree in Hospitality Management University of New York (1995)
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