Tour Company Regional Vice President Free Sample Resume - Resume Example - Free Resume Template - Resume Format - Resume Writing

• Develop strategic marketing plans to deliver tangible growth for the following target segments and niche products - Business Tourism; Golf; Special Interest/Activity Products Group & Luxury Travel.
• Consult with industry sector colleagues as appropriate to gain greater 'buy-in' and reflect regional objectives.
• Position Business Tourism as a priority segment for growth.
• Develop an expanded program of promotional activity targeting key Corporate Meetings / Incentive Travel and International conference segments.
• Actively source new business development opportunities to target corporate end users.
• Develop and execute high profile, well targeted trade and consumer golf marketing program to ensure company maintains market leader position.
• Expand company promotional strategy and focus on growing business from the group and luxury travel segments.
• Develop, implement, and evaluate an innovative program of regional trade and consumer promotions for industry partners to expand their business in key DMAs.
• Develop and manage program of trade promotions in partnership with key tour operator and airline partners to include trade education, Shamrock Club, familiarisation visits, site inspections, workshops and sales missions.
• Develop a more targeted promotional strategy for working with the retail trade.
• Increase focus on working with more upscale retail consortia and manage relationships and monitor outputs.

• Designed, planned, implemented, and evaluated all promotions, trade & consumer including consumer fairs and others in order to meet our marketing objectives agreed in the final business plan.
• Planned, managed and controlled the assigned marketing budget so that each program was met within targeted costs.
• Managed, monitored and motivated marketing staff to ensure that the consumer/trade programs were properly fulfilled in order to achieve the marketing goals.
• Monitored travel industry trends and developments that might affect tourism.
• Proactively sought, established and maintained contacts with trade/non-trade companies in order to provide promotional marketing partnership opportunities.
• Assisted in preparing and overseeing fulfillment of such agreements.

• Identified promotional opportunities for the destination such as events, promotions, competitions, etc.
• Overall responsible for consumer and trade work, and used the media to get the message communicated.
• Worked closely with traditional tour operators and niche market specialists.
• Trained tour operator reservation staff and independent retail agency staff.
• Segmented the market and ensured a balanced portfolio, and ensured that business grew for the existing tour operators.
• Segmented existing market and started filling the gap.
• Identified new markets.
• Maintained a Budget and Actual statement along with a report for every activity.
• Organized all consumer fairs and recruited Tour Operator.
• Planned and maximized promotional opportunities.
• Planned an advertising campaign with financial support from the trade.
• Created a self funded consumer & separate trade brochure.
• Organized the participation of travel and tourism events.
• Managed needs of Tour Operators.

• Handled all marketing duties for the company.
• Dealt with producing direct mail and e-mail shots.
• Organized advertising.
• Produced brochure.
• Organized resort marketing.

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