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AMY SMITH
123 Main Street Atlanta, Georgia 30339
Home: (555) 555-1234, Cell: (555) 555-1235 asmith@sample~resume.com


Seek the Challenging Position of Senior Public Relations Specialist

A highly talented Public Relations Specialist with over 12 years of experience in developing and implementing public relations plans to promote company's policies and positions; publicizing events, research, and other news to audiences through the news media and other venues.

Summary of Qualifications
  • Over 12 years of solid experience.
  • Extensive knowledge of public relations practices.
  • Effective and comfortable communicating with various individuals and groups.
  • Proven track record of working successfully with print and broadcast media.
  • Excellent written and verbal communications skills.
  • Exceptional aptitude for detail and accuracy; having the ability to work independently.
  • Demonstrated ability to organize time and schedules efficiently, with excellent professional demeanor.
  • Sound physical stamina to travel and work long hours on location needed.
  • Proficient with a variety of computer software for analysis and presentation purposes.
  • Uncommon ability to create, maintain and nurture an active network of media contacts.
  • Strong, creative team player who seeks opportunities to build on team efforts and propose innovative ideas, alternatives and/or solutions to routine issues and projects.
  • Remarkable ability to logically analyze and develop appropriate responses to customer, employee and media inquiries as an element of communications plan implementation.
  • Strong ability to develop/write messages and present diverse ideas in a logical and concise manner.
Professional Experience


Tom Fisheries Inc., Stony Point, NY           2000 - Present

Public Relations Specialist
  • Plan, develop and implement media action plans to support and positively position the company.
  • Identify and implement interesting ways to actively manage and promulgate the corporate reputation.
  • Serve as backup to the Corporate Spokesman, working collaboratively to manage incident reporting, on-call shifts, and the like.
  • Work collaboratively with Media Relations/Crisis Communications colleagues to develop communications plans/strategies for customers, media and other audiences; collaborate with internal communication staff to ensure cohesive communication message.
  • Serve as second point of contact for the media in absence of Company spokesperson.
  • Serve as point of contact for internal incident reporting.
  • Work independently to develop a variety of communications materials, including but not limited to fact sheets, special notices, and press releases.
  • Maintain a keen awareness of the company's vision, direction, its programs and initiatives at all times.
  • Communicate positive and negative feedback from the media/community/other outside stakeholders to the appropriate parties, driving to build consensus, manage toward a beneficial outcome, and ensure positive positioning for the company.
  • Coordinate events for external audiences, including press conferences.
  • Review and evaluate Unit's media/public relations guidelines, recommend alternative approach and take the initiative to implement recommendations upon approval.
  • Establish and maintain an active network of industry and media contacts with an eye toward reaching diverse publics (in line with the company's direction, trends, and key initiatives).
  • Build relationships with media to facilitate communication for crisis management and other activities that may draw media interest. Identifies opportunities to partner with and elevate community communications led by public affairs staff.
  • Develops strategies and plans for joint, smooth execution.
Tom Fisheries Inc., Stony Point, NY                  1996 - 2000

Assistant Public Relations Specialist
  • Prepared press releases and contacted people in the media who might print or broadcast Tom Fisheries material.
  • Arranged and conducted programs to keep up contact between organization representatives and the public.
  • Represented Tom Fisheries at community projects.
  • Made film, slide, and other visual presentations at meetings and school assemblies.
  • Planned conventions.
  • Prepared annual reports and wrote proposals for various projects.
Adamson TT Inc., Stony Point, NY                     1993 - 1996

Media Buyer
  • Identified the target audience for a particular media campaign.
  • Set and planned advertising budgets.
  • Negotiated frequently with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising.
  • Developed and maintained positive working relationships with media sales companies; liaised with media salespeople to adjust media schedules in response to audience figures.
  • Placed the buy using the most up-to-date research and software available.
  • Collected and analyzed sales and consumer data.
  • Ensured that the ads ran accurately so the desired media message is seen and heard by consumers.
  • Assessed options offered in relation to the buying brief.
  • Kept up to date with the market.
  • Maintained relationships with media sales staff over campaign details.
  • Undertook research using a wide range of specialist media resources.
  • Reported to clients during and after campaigns.
  • Presented results of advertising to clients.
  • Assessed the effectiveness of campaigns.
Education

Fellow of the American Institute of Public Relations Practitioners

New York University, NY
M. A. Public Relations Management 1996

New York University, NY
B. A. Public Relations Management 1993




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