AMY SMITH
123 Main Street Atlanta, Georgia 30339 Home: (555) 555-1234 Cell: (555) 555-1235 asmith@sample~resume.com
OBJECTIVE:
Top Public Relations Management Position Public Relations Manager - in a Major Corporation
PROFILE:
Extremely talented, self-motivated, enthusiastic public relations professional who is not content to rest on his achievements, but instead is always seeking new challenges. Proven track record in providing leadership and instructional resources and services for implementation of clients media programs, as well as being accountable for all aspects of media planning and buying.
Core Competencies
Creative and resourceful thinking.
Ability to make quick and excellent decisions and organize thoughts in the face of time.
constraints and full workload.
Strong team player with remarkable interpersonal skills.
Sound knowledge and understanding of communications tools and public relations techniques.
Ability to identify and explore public relations opportunities, which are both strategic and cost
effective.
Managing events and launching products.
Proven ability to prepare comprehensive media materials.
Fantastic organizational and budget management skills.
Strong ability to prioritize between numerous high-profile projects and responsibilities.
Excellent oral and written communications skills and strong editing skills for all forms of media
and internal communications.
Ability to use a wide range of information and communication technology systems (including
Dreamweaver and Access).
Professional Experience
Liberty Life, Everett, WA 2003 - Present Public Relations Specialist
Serve as the contact person for all corporate relations to maintain and enhance Liberty Life's corporate image.
Create and manage programs that increase the visibility of the company, its products, its personnel, and its strengths in the market place and in the community.
Maintain ongoing communication with market management and sales management teams to ensure understanding of market trends, customer needs, product offerings, and strategic direction.
Translate understanding into sales collateral as well as material for both corporate relations efforts that increases the visibility of the company that conforms to department standards.
Serve as Liberty Life's eNewsletter editor.
Coordinate content with each market manager and facilitates editorial integrity and timeliness of content.
Maintain relationships with consultants for articles and content for eNewsletters.
Submit information for Buyer's Guides, trade magazines and purchased print advertising.
Work closely with marketing efforts of both internal and external sales team and other editorial publications.
Maintain all necessary record keeping for tracking, expediting and communication of status of projects. Including trade shows.
Serve as a delegate to the charitable contributions committee.
Collaborate with the Director of HR and Community Relations Committee and evaluate and determine Liberty Life's corporate contributions to various organizations.
BigBrother Snacks, Everett, WA 1999 - 2003 Public Relations Coordinator
Assisted in publicizing assigned initiatives, including brand programs, product launches and advertising.
Developed "must-airs" and press materials for media interviews that led to position BigBrother as a snack industry leader, an innovator in the food industry and a key player in the Health & Wellness industry.
Created public relations and internal communication materials.
Supported employee newsletter and intranet portal, including writing content and publishing content using Web technology.
Developed communication and coordinated programs that supported BigBrother Snacks' community affairs.
Coordinated employee and community affairs events.
Established systems to track BigBrother Snacks' positioning in the media.
Apple Technologies, Seattle, WA 1995 - 1999 Senior Public Relations Officer
Worked with trade, national and local media.
Created PR plan to reflect Apple Technologies' position as market-leader.
Sourced and wrote articles appropriate for both internal and external.
Produced a quarterly newsletter.
MEDIA WATCH, Seattle, WA 1993 - 1995 Junior Press/Media/Information Officer
Assisted the Event Manager.
Performed core communications tasks including writing articles, presentations & reports and website updating.
Used, and advised upon, effective pro-active skills to communicate MEDIA WATCH's policies and positions to print, radio and television media organizations
Developed, implemented and sustained MEDIA WATCH's media strategy with appropriate political awareness and sensitivities.
EDUCATION
B.A in Communication Art, New York University 1992
Advanced study in linguistics
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