AMY SMITH
123 Main Street Atlanta, Georgia 30339 Home: (555) 555-1234 Cell: (555) 555-1235 asmith@sample~resume.com
Objective:
Desire Senior Management Position in Marketing Marketing Manager - in a Major Corporation
Profile:
Gifted Brand Manager with over ten years of deep sales, market research and advertisement experience in financial services, healthcare, publishing and consumer package goods industries.
A top-rated Computer and Information Systems specialist with 10 years in-depth knowledge of organizing, maintaining, developing and implementing information systems and software to enable organizations stay competitive; training other staff, supervising security operations, and advising management on the possible implications of changes in technology, in addition to extensive customer service experience in a fast-paced, high tech environment.
CORE COMPETENCIES
Proficiency at performing market research on the Internet Strategic thinking ability and results-oriented success in a fast-paced environment Managing multiple complex projects on time and on budget Retail and consulting Knowledge of DSD (Direct Store Delivery) systems Superior communication (oral and written) and interpersonal skills Understanding of food category marketing Solid analytical and problem solving skills Strong computer skills Knowledge of effective market research methods Ability to review market research and analyze market data Providing effective leadership Developing and implementing training objectives for staff Familiar with syndicated data Survey/behavioral panel research
PROFESSIONAL EXPERIENCE
SAND FOODS CORP., Everett, WA 2003 Present Brand Manager
Identify new products and product modifications/savings to support the brands.
Develop and implement brand strategies and marketing programs to meet business growth and profit
objectives.
Increase sales of major brands through new product development, packaging, merchandising, and
advertising.
Coordinate cross functional work teams and outside agencies to implement plans.
Analyze markets for business trends and market insights.
Maintain awareness of consumer trends, other consumer product company activities and best practices in packaging and merchandising.
Develop significant new products that satisfy consumer wants and needs.
Lead/assist in restaging and consolidation of product lines and packaging.
Measure and report success/learning from initiatives launched and tactics executed.
Develop programs to meet needs of both consumers and retail customers.
NORTHWESTERN BANK, Everett, WA 2000 2003 Market Research Director
Created standard system for measuring service quality and customer satisfaction for all brands, including competitive benchmarking.
Developed processes to assess customer contact in all customer service centers.
Established, ran and continually improved on all advertising and branding operations.
Expanded research role to Australia Quickpay brands.
Created several innovative research methods that helped in creating several best selling products.
Developed a direct mail testing protocol.
APPLE PHARMACEUTICALS, Seattle, WA 1998 2000 Market Research Supervisor
Supervised the Research Analyst and performed staff management functions such as hiring, training,
mentoring, and performance assessment.
Ensured timely, error free delivery of the regular statistical analysis (sampling, weighting, quality
controls) samples.
Coordinated with production team to ensure the tasks are executed on a timely basis and reports
delivered on schedule.
Supervised the design and executions of statistical quality checks.
Supported initial launch and development of reporting standards.
Discovered and implemented ways to enhance the quality of the statistical analysis supervised.
COLUMBIA PUBLISHING, Seattle, WA 1995 1998 Sales Representative
Received telephone and personally visit client organizations on a regular basis.
Discovered clients needs and met them.
Identified new clients regularly by using resources such as business directories, followed up leads from existing clients, met people through voluntary organizations and clubs, and trade shows and conferences.
Email This Page!