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Objective:   Seek the Position of Market Research Analyst

SUMMARY:   Remarkably gifted, knowledgeable and resourceful Market Research Analyst with over eight years experience in collecting and analyzing data to evaluate existing and potential product and service markets; identifying and monitoring competitors and researching market conditions and changes in the industry that may affect sales.

Summary of Qualifications
  • Exceptional ability to respond to information requests from management, posts and other key stakeholders as appropriate.
  • Profound ability to effectively manage individual performance in accordance with the TNZ performance management system, including agreeing measurable performance objectives.
  • Great ability to plan, develop and implement research projects.
  • Remarkable ability to understand research principles, and statistical analysis.
  • Proven ability to analyze complex data and communicate and disseminate this information to laypeople clearly and accurately.
  • In-depth ability to talk knowledgeably about statistical implications in context.
  • Strong ability to give attention to detail and to prioritize tasks and meet deadlines.
  • Uncommon ability to manage the demands of personal work peaks and demands, and manage time effectively.
  • Strong project management experience.
  • Strong team management skill and immense ability to form and manage relationships.
  • Excellent verbal and written communication skills.
  • Profound interpersonal skills and the ability to communicate with people across the organisation, and externally.
  • Remarkable project management and strategic planning skills.
  • Great level of computer literacy and advanced knowledge of Microsoft applications, including Word, Excel, Access and Powerpoint.

Professional Experience

National Engineering Inc., Minneapolis, MN
2002 - Present

Market-Research Analyst
  • Develop marketing plans and strategies for the department; formulate long range plans for marketing activities; create strategies for the introduction of new goods and services and the expansion of existing services; participate in overall departmental strategic planning and management activities.
  • Plan, develop, coordinate and participate in various marketing research activities to identify customer preferences and attitudes and to enhance products and services.
  • Conduct market research to determine customer needs and impressions of department goods and services; design survey instruments and coordinate the collection of data; compile information, analyze results and prepare reports setting forth customer attitudes and trends and appropriate marketing recommendations and conclusions.
  • Maintain liaison with National Dialogue, the Chronicle, Engineering Relations, professional trade publications, and with other representatives of the media to place articles in local, regional and national newspapers and magazines; provide photographs to the news media.
  • Design advertisements; prepare press releases and articles; develop, write, edit and lay out departmental publications; coordinate with printers and other personnel to ensure publications are printed on schedule and according to budgetary and other requirements.
  • Plan and organize various departmental activities and public relations events to promote goods and services; prepare and deliver presentations to promote the goals of the department.
  • Determine fiscal requirements and prepare budgetary recommendations; formulate and manage the annual marketing and advertising budgets.
  • Supervise market research interns, students and other marketing support positions in conducting and tabulating surveys, as well as in the areas of design, graphic arts, photography and the use of desktop publishing computer software; supervise the design and production of marketing and communications materials, including advertisements, flyers and posters to ensure proper focus, quality and content.
  • Perform other related duties incidental to the work described herein.

National Engineering Inc., Minneapolis, MN
2000 - 2002

Marketing Executive
  • Co-ordinated events' logistics, including collateral, staff attendance, exhibition's stands.
  • Prepared and distributed relevant documentation, including event briefing documents.
  • Liaised with event's organizers, speakers and staff.
  • Kept an accurate record of speaker's presentations, contracts and biographies.
  • Co-ordinated the company's subscriptions, online listings and memberships.
  • Co-ordinated the delivery of artwork outlined in the schedule.
  • Liaised with designers, media and production departments.
  • Managed internal stationery supplies, including staff business cards and company stationery.
  • Dealt with front-line advertising and events incoming sales calls.
  • Assisted with website to keep content up to date.
  • Co-ordinated press kit: uploaded coverage and press releases.
  • Distributed press releases to online news feeds.
  • Generated and managed distribution of National Engineering's newsletter and other online communications.
  • Generated and distributed events' correspondence (e.g. invited and followed up emails).
  • Supported internal communications.
  • Monitored all press coverage and maintained National Engineering's press portfolio.
  • Supported team in the preparation of materials for product launches.
  • Supported the Sales team on an ad-hoc basis.
  • Monitored all marketing invoices.
  • Handled couriers, and performed researches for venues.

National Engineering Inc., Minneapolis, MN
1998 - 2000

Marketing Intern (under supervision)
  • Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepared reports of findings, illustrating data graphically and translating complex findings into written text.
  • Measured and assessed customer and employee satisfaction.
  • Forecasted and tracked marketing and sales trends, analyzing collected data.
  • Sought and provided information to help National Engineering determine their position in the marketplace.
  • Measured the effectiveness of marketing, advertising, and communications programs and strategies.
  • Conducted research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Attended staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Gathered data on competitors and analyzed their prices, sales, and method of marketing and distribution.
  • Monitored industry statistics and followed trends in trade literature.


Bachelor's Degree in Economics and Statistics
University of New York (1998)

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