AMY SMITH
123 Main Street • Atlanta, Georgia • 30339
Home: (555) 555-1234, Cell: (555) 555-1235
asmith@sample~resume.com
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Objective: Seek the Position of Cruise Line Public Relations Manager
SUMMARY: Profoundly talented Public Relations professional with huge background in planning, coordinating and carrying out the customer relation functions of cruise lines passenger development divisions; interfacing with cruise line agents and representatives in order to facilitate the resolution of problems, and to optimize the delivery of services.
Summary of Qualifications
Over eight years experience.
Deep knowledge of the principles and practices of the cruise industry and cruise line operational policies.
Exceptional knowledge of current literature, trends and developments in the field of marketing and customer relations.
Uncommon ability to compile and maintain accurate and relevant records and reports.
Strong ability to express ideas effectively both orally and in writing.
Profound ability to analyze facts and exercise sound judgment in decision making.
In-depth ability to coordinate port services in order to maintain effective customer relations.
Great ability to serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Minneapolis's Ethics and Conflict of Interest policies.
Solid ability to establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds regardless of race, religion, age, sex, disability or political affiliation.
Receive complaints and requests from cruise line agents and representatives concerning operational problems; evaluate problems; interface with port operational staff to resolve problems and complaints.
Coordinate and maintain detailed analytical records of meetings with cruise line agents and representatives.
Monitor the port's passenger operations.
Assist in the development of the division's budget.
Prepare various status reports.
Assist in the marketing and public relations sections of the passenger development division.
Served as the designated spokesperson for the cruise.
Designed various marketing pieces such as logos, fliers, brochures, print ads, post cards, pamphlets, and programs to be used for educational, informational, and other purposes,
Coordinated and planned the development of informational and educational material such as news releases, bulletins, newsletters, and brochures for the public and news media.
Prepared speeches, correspondence, acknowledgements and oral presentations to be delivered by the Cruise Director.
Responded to media inquiries, advised staff on media responses, and contacted press for various events and conferences.
Coordinated the response to public document requests and provided recommendations for vital correspondence/communication.
Served as an advisor on public relations issues and policy development on such topics as media contact, public notification, response to community concern, solicitation of public input, and talking points.
Coordinated the preparation and distribution of various publications to include budgeting, specification bidding, layout and design, article writing, editing, printing and circulation.
Reckman Inc., Minneapolis, MN 2000 - 2002
Public Relations Account Supervisor
Managed national accounts.
Aggressively pitched business, consumer and trade media outlets.
Coordinated and executed public relations tradeshow activities.
Wrote PR plans, proposals, media pitches, press releases and engaged in high-level client correspondence.
Monitored client media coverage, industry news, trends and competitor activities.
Prepared and managed media lists and editorial calendars.
Generated client media status reports, monthly activity reports and memos.
Supported senior staff with various projects and activities.
Reckman Inc., Minneapolis, MN 1998 - 2000
Account Executive, Corporate Practice
Acted as key contact for clients.
Led projects and secured media coverage.
Develop full range of written materials, including press releases, bylined articles, speeches, client correspondences and reports.
Built understanding and knowledge of clients' businesses and competitive environments.
Played key role in account activities, including special events, media relations, program implementation, etc.
Engaged in teamwork within account team.
Participated in the research, writing, and presentation of new business proposals.
Took advantage of internal and external networking opportunities to enhance professional development and agency/office visibility.
Understood clients' and agencies' financial policies and procedures as they relate to client plans and budgets; followed up on receivables.
Developed understanding of various research methods; coordinated internal and external resources in implementing research projects.
Education
Bachelor's Degree in Public Relations University of New York (1998)