Cruise Line Marketing Director Free Sample Resume - Resume Example - Free Resume Template - Resume Format - Resume Writing

• Design, implement, and facilitate annual marketing plan for the Cruise line.
• Support and facilitate development and implementation of section business/marketing plans.
• Plan and administer the Fun Travel's line's marketing operations budget.
• Oversee the Charitable Contributions Foundation.
• Organize and implement passenger relations including: passenger satisfaction surveys, passenger development, activities, passenger skills training, and special events.
• Supervise Fun Travel's RFP protocol process including soliciting RFPs from desirable prospective passengers and writing proposals for new business; participate in planning and presentation sessions, when assigned.
• Oversee business development activities including: efforts through Business Development, Coordinator, assisting attorneys in strategic planning for passenger presentations, beauty contests, etc., offer coaching for prospective passenger meetings, presentations, etc., work with regional offices on designing and implementing prospecting and passenger contact systems.
• Oversee corporate communications activities through Communications Coordinator, including: external communications and systems, internal communications and systems, public relations efforts, external vendors and consultants.
• Develop and administer marketing database which includes passenger and prospect information, mailing list applications, access to financial reports, etc.
• Assist with and support Fun Travel's involvement in various networks including coordinating business development and marketing activities via these relationships.
• Design and plan quarterly marketing training seminars for marketing staff.
• Oversee Fun Travel's electronic marketing efforts including supervision of Web site design and maintenance.
• Supervise Marketing Assistant, Client Services Administrator, Communications Manager, and Regional Marketing Manager(s).
• Make staffing and hiring decisions within marketing department.

• Led concept development of national marketing calendar events.
• Wrote concepts, determine positioning and pricing.
• Worked with insights and R&D to concept screen and validate via consumers.
• Worked with advertising group and cross-functional leaders to bring the idea to life in-store and via national marketing efforts.
• Collaborated with R&D on development of products for calendar events and new menu implementations - Identified gaps, opportunities, and threats.
• Identified candidates for deletion.
• Responsible for strategic development and validation/implementation of strategic business growth opportunities.
• Worked with cross-functional team to develop plan and validate/implement throughout the system.

• Maximized revenue and retention of Excellent Cruise passengers, and maximized conversion of prospects.
• Planned and executed with creative team.
• Directed initiatives that built revenue and kept passengers patronizing Excellent Cruise.
• Developed and managed a calendar of themed direct communications to passengers and prospects.
• Planned and executed promotional opportunities and offers.
• Conducted and analyzed passenger research and retention trends.
• Led the development and execution of new passenger functionality including Gift Certificates, etc.
• Liaised with passenger service on handling customer input on Excellent Cruise web site and directed policies.
• Provided Marketing Manager and marketing staff with weekly updates on sales results and trends.
• Performed other projects as assigned.

• Liaised and built relationships with a range of stakeholders, e.g. customers, suppliers, colleagues.
• Developed advertising opportunities, which involved placing adverts in national, regional and specialist publications, and on the radio.
• Maintained and built contacts with the media.
• Wrote and distributed press releases.
• Prepared photo shoots; managed the production of marketing materials, including leaflets, posters and flyers - this involved writing and proofreading copy, and liaising with designers and printers.
• Arranged for the effective distribution of marketing materials.
• Maintained and updated mailing databases.
• Organized and attended events and exhibitions.
• Secured sponsorship to assist with the publicity and funding of marketing projects.
• Carried out market research and customer surveys to assess demand, brand positioning and awareness.
• Evaluated marketing campaigns; monitored competitor activity; analyzed pricing positions.
• Contributed to long-term marketing plans and strategies.
• Managed budgets; supported the Assistant Marketing Manager, and other colleagues.

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