AMY SMITH
123 Main Street • Atlanta, Georgia • 30339
Home: (555) 555-1234, Cell: (555) 555-1235
asmith@sample~resume.com
••••••••••••••••••••••••••••••
Objective: Seek the Position of Copy Writer
SUMMARY: Exceptionally talented and self motivated Copy Writer with great background writing advertising copy for use by publication or broadcast media to promote sale of goods and services.
Summary of Qualifications
More than six years experience.
Exceptional ability to develop, design and create new applications, ideas, relationships, systems, and products, including artistic contributions.
Remarkable ability to communicate with people outside the organization, representing the organization to customers, the public, government, and other external sources.
Strong ability to use computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, and process information.
Immense ability to observe, receive, and otherwise obtain information from all relevant sources.
Solid ability to develop constructive and cooperative working relationships with others, and maintaining them over time.
Exception knowledge of the techniques to convincing others to buy merchandise/goods and otherwise change their minds or actions.
Uncommon ability to provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Great organization, planning, and prioritizing skills.
Profound ability to analyze information and evaluate results to choose the best solution and solve problems.
Professional Experience
Royal Marketing Communications, Minneapolis 2002 - Present
Copy Writer
Write advertising copy for use by publication, broadcast and internet media to promote the sale of clients' goods and services.
Present drafts and ideas to clients.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Vary language and tone of messages based on product and medium.
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Conduct research and interviews to determine which of a product's selling features should be promoted.
Life Insurance Company Inc., Minneapolis 2000 - 2002
Content Strategist
Worked closely with information architects, user interface designers, and developers and project managers on developing company's website.