AMY SMITH
123 Main Street • Atlanta, Georgia • 30339
Home: (555) 555-1234, Cell: (555) 555-1235
asmith@sample~resume.com
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Objective: Seek the Position of Advertising Manager
Summary
Top rated Advertising professional with huge wealth of experience in strategic media management, media purchasing, personnel development and training. Recognized for immense ability to handle, plan development and implement brand communications campaigns. Managed over $3.5 billion in client billings, to successfully establish MOON ADVERTISING in Canada. Directs media operations across 6 office locations. Manages high net worth clients.
Professional Experience
Media Resources Atlanta, Atlanta, GA 2004 - Present Media Director
Direct and manage strategic communication planning programs for high net worth clients, including Cow Ring, Mail Drop Inc., Dew Pharmacy and Robert Retail Chain, account worth over $120 million.
Evolve strategies to continually secure high net worth clients over competition.
Develop several major Cow Bell and Robert Retail Chain marketing initiatives to win more market share.
Manage all aspects of company operations across 6 office locations.
Create strategic communications plan, do target audience analyses and media budget management.
Establish media training programs for colleagues (8-12) to improve operational efficiencies.
Performed staff recruitment, professional development, salary management, and conflict resolution.
Develop and manage department performance evaluations and mentoring.
Create new businesses.
Yellow Advertising, New York, NY 1999 - 2003 Media Coordinator
Planned, developed and implemented brand communications campaigns for TT Electric, Rotter & Sam, Red Orange Cafes, Kiddies, RoadRunner and Fine Pro Chocolate.
Managed daily communications campaign planning and execution for BookWorm and SunMoon Fruitty.
Managed post-buy campaign details, such as database management & reporting, based on client specific goals.
Closely monitored campaigns, and worked with production, media team and sales reps to ensure contract terms were met.
Worked with media planners to spot trends and made recommendations for campaign optimization.
Researched media opportunities in relation to new technology.
Provided media research reports using industry standard tools.
Tek Pharmaceuticals, Madison, New York, NY 1995 - 1998 Media Buyer
A member of a four person buying group with annual buying of $50 million in billings.
Shared in the post buy responsibilities to ensure that guaranteed CPM's were met.
Assisted the VP Media buyers during the critical upfront buying season.
Bought group deals with approximately 20 vendors, including four broadcast networks (NN, MPP, Cable Works and various syndicates).
Responsible for scatter purchases made throughout the year and inventory control.
Education
New York University, 1994 B.A. in English Literature. Minor: French & Music
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