New retention strategy shifts the focus from why employees leave to why they stay.
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February 23, 2007
Charlotte, NC -- Companies conducting surveys with exiting employees may want to rethink their strategy, according to Morehead Associates, an opinion survey firm. On March 1 at 1:00 p.m. EST, they will offer a webcast called, Preventing Employee Turnover: A New Direction in Understanding Why Employees Stay, in which Morehead will demonstrate a new strategy organizations can use to enhance their retention strategies by shifting the focus from why employees leave to why employees stay.
David Rowlee, Ph.D., Vice President, Research & Development, will present research that shows a surprising number of exiting employees leave organizations with highly satisfactory views of the workplace and work experiences, and for reasons not in the organization’s immediate control. This finding helps explain why traditional exit surveys aimed at measuring employee dissatisfaction have not always been useful as a way to assess why employees are truly leaving.
"Our new approach is a proactive method that leads to the prevention of employee turnover before it actually occurs," said Rowlee. Having conducted extensive research across healthcare organizations, Rowlee will illuminate, using an analysis of The University of Chicago Hospitals, the three critical workplace factors that primarily insulate employees from leaving their organizations. The University of Chicago Hospitals are ranked among the leading healthcare providers in the nation.
Morehead specializes in conducting opinion surveys that inform and stimulate organizational performance. Incisive and practical survey data enable their clients to enhance employee commitment, leadership practices, and organizational quality. Morehead’s clients include healthcare providers, financial institutions, government agencies, universities, service providers, and manufacturers. For more information, visit www.moreheadassociates.com.
Media Contact:
Ronald J. Bowker
704.926.5221
rbowker(at)moreheadassociates.com
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
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