Responding to a Crisis
Guidelines and Alternate Phrases
Acknowledge the crisis situation.
We do find ourselves in the middle of a temporary crisis.
…has reached crisis proportions, and we must immediately take the situation in hand before the crisis overwhelms us.
Our pipes did burst and there has been a leak—that much is undisputed.
Describe any actions you are taking to minimize dangers or damages.
In light of further studies on the cause of the recent biking mishaps, we have redesigned the rear guard for our bike wheels.
Until further studies are complete and conclusive, we have asked our distributors to remove our dairy products from their shelves.
We have investigated all possible causes for our AMRCO bath oil’s association with the flu-related symptoms and find absolutely no connection between this product and the reported symptoms. We have presented our evidence to the media and have requested continued review of the case from the Food and Drug Administration.
Express your concern for employees, stockholders, and the general public who may be affected by the situation. You can always express concern whether or not you accept responsibility for the situation.
We are primarily concerned with the safety of our customers and employees. Company profitability always takes on less significance in a crisis such as this.
We trust this strong action conveys how serious we are about the situation.
We hope you will agree we have acted responsibly in the light of testing done to date.
As the facts from our study become available, you can be assured we will interpret them with safety being utmost in our minds.
Our biggest concern is the future safety of our employees, our customers, and the public.
Although we fail to see how the situation could have been avoided, we do want to express our vital interest in seeing employees and customers do not have to endure such hardship again.
More than the immediate profitability of our product line, we are concerned with the long-term effects on our employees.
We know of no stronger action to take in this situation. We are expecting a full reversal of the decision and feel our stand is in the best interest of our stockholders, our employees, and the general public.
We feel you will agree we have made a responsible decision in light of the facts discovered to date. We have the utmost regard for the sentiments of our managerial staff in the field operations handling this service to our customers. It is their consensus we relocate our manufacturing plant.
Assure employees and the public you will continue to keep them informed of further details, changes, or actions.
As soon as other details become available, we will pass them on to you.
We will keep you informed every step of the way until this situation is resolved.
Please direct your questions to my office. We want you to have all the facts as soon as they become available.
We plan to provide you with daily bulletins over the coming weeks to summarize court proceedings and our further research of the facts.
We will let you know about future actions as details become available.
As soon as we know anything more, we’ll pass on the information to you.
You are concerned about every detail and rightly so; we pledge to keep you informed every step of the way.
We will be monitoring the situation 24 hours a day and will release all the details to you, the public, as soon as we have them ourselves.
I personally plan to stay in touch by phone every hour and will go on TV with any new developments.
Avoid saying the situation will never recur.
Email This Page!