Free Sample Letters - Public Relations - Response to a Crisis - Example 2

Free Sample Letters > Public Relations > Response to a Crisis > Example 2

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Company Name or Letterhead

Address

City, State Zip

September 24, 1980

Addressee

Address

City, State Zip

To the Procter & Gamble Organization:

The Company has taken an unprecedented step in voluntarily suspending the manufacture and sale of Rely Tampons. Though you have received our press releases of the last 10 days, we believe you are entitled to more information than such releases can carry.

In order that you better understand what has happened, we attach for your information and any discussion you may wish to have with your associates, your families, the Company’s customers and suppliers, a statement tracing developments surrounding Rely. This statement was prepared by the group in management who handled the problem and recommended to this office the suspension action that was taken on September 22.

It is my sincere hope after studying this material, you will understand the course we have followed and agree the Company has behaved responsibly and in the long-term interest of the public, our stockholders, and our organization.

I am personally proud of the way our people in all concerned departments have behaved under the pressure of real concern for human life and often misleading publicity.

Very truly yours,

Reprinted by courtesy of The Procter & Gamble Company.







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