Media Notices and Press Releases
Guidelines and Alternate Phrases
Include a release date at the top of the page.
Provide a contact name and phone number for further questions.
Use a headline if you wish, but the editor will probably choose his or her own.
Type the word “more” at the end of each page and “-0-” or “-30-” at the end of the release.
Summarize your story in the first paragraph—who, what, why, where, when, and how.
Elaborate on the details, including quotes from important sources, and other newsworthy tie-ins.
Raise other intriguing questions or suggest specific topics of interest if you are hoping to generate a feature story or personal radio or TV interview. In other words, make it easy for the journalist to get you in print.
Suggest, in a covering “pitch” letter, an interview with the principal person or organization involved (such as a book author or the chairperson for a fund-raising effort).
The author, Mel Jones, will be in Philadelphia March 2-3 and will be available for interviews during those days.
Because the organization’s headquarters are located locally in Chicago, we can provide several people to answer questions you may have about the campaign and the amount of donations received to date.
Ms. Eisenhower has some fascinating stories to tell about the opening of this way station in Peru. If you’d like to talk with her further, we will be happy to arrange an interview for you.
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