Annual Report, Letter from the CEO
Guidelines and Alternate Phrases
Give a state-of-the-company summary statement, including new product or new service information, financial position, marketing matters, proposed new ventures, and legal confrontations.
Explain not only what happened, but why.
Relate the company’s performance to the industry as a whole and give projections regarding the future.
Show modest pride if your company has had a successful year.
We want to congratulate our employees for their dedication to this new….
We think this attitude has been a successful one in enabling us to….
This approach has turned out to be quite beneficial to….
The risk and hard work of prior years has paid off handsomely this past quarter.
Communicate management philosophy about major events such as new or ongoing market changes, new-product introductions, legal battles, acquisitions, divestitures, or changes in senior management.
Mention any company civic commitments.
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