Announcing New Hours, Location, Name, or Logo
Guidelines and Alternate Phrases
Announce what’s new up front—new name, new location, new logo, new hours.
We’re growing. As a result, we’ve taken on a new name that more accurately describes our full product line.
We have a new face and a new name. (Old Name) has now become (New Name), with a new direction. We are now able to provide you….
Several clients have told us they disliked having to take off work to keep their appointments; we listened. Beginning October 1, you can now schedule evening appointments with any of our psychologists. We suggest you call us about their individual weekly schedules, and we’ll arrange a convenient time for you to work together.
Effective May 6, Vivaron, Inc., will offer you longer hours to transact business with us; we’ll be open Monday, Wednesday, and Friday evenings until 10:00 p.m.
We’ve moved. Come by and see us at our new location: (address).
Blythe Services Corporation has changed its name to Flex-Systems—not because name changes seem to be the “in” thing today but rather because it reflects an important change in our services to you.
You have known us in the past as Schaper Supplies. Since our inception we’ve specialized in ___. Now that we’ve been acquired by ZEX Corporation, we have taken on their name and become an even stronger provider of ___ products.
Our name has changed, but our superior products continue to get the same high marks from customers. Our new name, Univex, Inc., will now be the one you see in industry journal ads and product literature. We have a new address also: (address).
Please make a change on your Rolodex and in your files: Univex now has a new name and a new address: (address).
Include effective dates if the announcement precedes the actual change.
All these changes are effective immediately.
After November 1, you’ll be seeing several changes around our offices—all for the better.
If appropriate, take this opportunity to sell. Focus on some new aspect of your service or product, or simply remind readers who you are and what you can do for them. Tell them what the change means in terms of benefits.
Our new name signifies a new understanding of the market and your changing customer needs. Specifically, our goal is to add value to our current products by giving you new innovative services to accompany them—training and consulting.
This new name and address will involve several changes. Over the next few months, we’ll be identifying ways to help you communicate faster and more economically. So, you’ll be hearing from us several times in the coming weeks about new branches opening nearer to you, about new rate schedules, and about additional staff to solve your communication problems.
This new location represents a new attitude on our part. Oh, yes, we’ve always wanted to provide superior service, but now we don’t expect you to have to look so hard to find us. This new location is only three to five minutes from your downtown office.
We have a new mission as well. Our goal is to improve the quality of your customized graphics by upgrading our software to include such new capabilities as ...
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