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Dear Herb and Colleagues:
By now I am sure many of you have heard rumors about our most recent circulation figures for the year ended June 30. The good news specifically:
Daily 678,344
Sunday 877,455
Post Parade 957,875
These numbers represent significant gains (23 percent) from a year ago. Our competitors have experienced reductions from previous statements, leaving us with a total daily lead of more than 224,000 and a total Sunday lead of more than 344,000.
The competitive business supplement hasn’t even gotten off the ground—even with our model marketing efforts to follow. Our growth is even more remarkable when you consider that barely four years ago, we trailed on our Sunday circulation by 41,000 and on our daily circulation by 23,000.
This achievement represents extraordinary effort by many people in every department—particularly those who conceived the phenomenally successful advertising campaign for the Post Parade. Our Circulation Department has depended on them every step of the way as we forged ahead with both sales and service matters.
We know the competition will be even more intense in the future, but with your help we intend to surpass ourselves and set our own unparalleled growth records for next year.
For all these accomplishments in the past 12 months, I offer my sincerest thanks and congratulations to everyone who has had a part in reaching this goal. Onward!
Sincerely,
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