Anniversary of Client’s or Customer’s Business
Guidelines and Alternate Phrases
Mention the reason for the letter—the anniversary date.
Fifty years is a long time to maintain the excellent reputation your company has.
During these last 20 years, your company name has become almost a household word in our community.
Congratulations. We’ve just been informed you’re celebrating your thirtieth year in the automotive business.
Give at least one specific compliment: Either mention an accomplishment or two, or state what you appreciate about the company.
We’ve particularly appreciated your considerable effort to pay us so promptly each month.
Your prompt delivery of equipment is one of the things that always stands out in my mind—we appreciate such effort to meet our special needs and timetables.
Your service people have always demonstrated a highly professional manner and courtesy toward our staff.
Your sales staff has always proved so knowledgeable about any questions we’ve had through the years.
Express your appreciation for their patronage.
Thank you for your business.
We appreciate your attitude about doing business.
We consider you a friend as well as a customer.
Clients such as you make our job easy.
Thank you for the confidence you’ve placed in our company.
We appreciate your trust and confidence through the past 20 years.
I can’t think of a single client relationship I’ve enjoyed more.
We value your business a great deal.
You have our heartfelt gratitude for your patronage.
Please know how very much we appreciate your business.
Look forward to a continued business relationship.
We look forward to a continued, mutually beneficial relationship with you during the coming years.
We will continue to do everything possible to maintain your trust in our expertise.
We wish you continued success.
Best wishes to you and your staff for the decade to come.
We wish you every success as you continue to grow.
Best of everything to you as you expand your services in the years ahead.
A pleasant relationship with clients such as you is one of the things that make our business so enjoyable.
We look forward to many more years together.