Correcting Rumors
Guidelines
State the rumor and the correction up front.
Acknowledge tidbits of truth from which almost all rumors have their origin. Such acknowledgment adds credibility to your explanations, corrections, or denials.
If the rumor is damaging, emphasize the importance of “keeping the record straight.” Don’t use an accusatory, watchdog tone when you intend to mend rumor damage; such a tone tends to cast a shadow on the truth or at least fuel further speculation.
Don’t feel you must trace the origin of a rumor or place blame for its spreading.
Be tactful about wording (for example, discuss “concerns” instead of “rumors”); no one likes to be considered a gossiper or rumormonger.
End with a positive, business-as-usual closing.
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