Memorandum
TO:
FROM:
DATE:
SUBJECT: Percaarisus Permentol—Marketing Efforts
At the convention last week I heard some of you express concern over the marketability of our Percaarisus Permentol line. Let me clear up some misunderstandings: Our continued, concentrated research over the past 18 months shows this line, without a doubt, to be effective in treating the symptoms for which it was developed.
But I will acknowledge difficulty you may have in selling such an innovative approach to treatment. To this end, let me remind you we have test kits for you to offer the customer so he can gather and examine results for himself. Please order and deliver these test kits; without them, you will have trouble in selling this product until more publicity has been done.
Concentrated effort will mean additional time zeroing in on primary markets; once you qualify your leads, you will begin to pick up additional customers and enjoy substantial commissions. If you need help in qualifying specific leads, contact Frank Bohon.
Because a negative attitude always diminishes your selling success, I hope this will clear up any concerns you may have had about test results. I look forward to seeing sales of this new line on your next reports.
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