Introducing Outside Services or Companies
Guidelines and Alternate Phrases
Introduce the service or company in terms of the reader’s interest.
You mentioned to me recently your interest in investigating the Australia market. Therefore, I have suggested that Harold Martin of RedMar Inc. contact you about....
Your CFO wrote me in the spring about your decision to add temporary PR staff when the new computer product line was in full swing. I’ve found a personnel agency specializing in placement of the sort of temporary employees you mentioned.
Give background information from your personal experience about the service, product, or company.
They enjoy a fine reputation with our own company.
Their services have been invaluable to us during our recent problem with....
Although we have had no specific need of their professional services while I’ve been associated with Universal Corporation, I do know the company reputation here in Jackson is outstanding. Mr. Smith has served with me on numerous Chamber of Commerce committees, and I continue to hear nothing but compliments about his firm.
Indicate any referral action you’ve taken, but avoid obligating the reader.
I did give their representative your name, thinking you would appreciate his input if you can find the time to chat a few minutes on the phone.
If you’re not in a position to use the kind of service they provide, perhaps you can refer Bill Wamock to other prospective clients. I’ll thank you for any consideration you may be able to give him.
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