Announcing New Services or Products
Guidelines and Alternate Phrases
Arouse interest immediately—with a provocative question, a startling statistic, a pithy quote, a problem statement, a dream or a promise.
If you’re like most marketing professionals, you’re probably finding it increasingly more difficult and expensive to reach qualified prospects.
You should be able to cut your check-processing time in half with a new ___.
We’ve already proven we can help you eliminate malfunctioning ___ in your large offices—and we think we can now do the same thing for your home. We now have ....
Do you know where you plan to be in your organization in five years? Do you want to know? We want to help you answer that question. We’re looking for qualified representatives in your area to ...
Have you noticed that budgets and goals often contradict each other? We understand. And we think we have a promising solution.
You can now purchase ___ directly from us. No more waiting and paperwork delays.
Thank you for asking about our new consulting services. We’re pleased to say we can now provide ....
We’ve just completed a landmark study—the results of which should have an impact on the way your organization ....
If you’ve ever tried to learn a software package without benefit of an excellent learner’s guide, you’ll appreciate knowing that ....
By now, you’ve read numerous news stories and journal articles about ongoing problems with .... We can help.
Why should you go through the usual hassle of changing insurance carriers? Two reasons: one is ....
Are you prepared to answer some tough questions? What are you planning to do next year about...? And about....?
When you responded to our recent telephone survey about ..., you confirmed the need for more .... As a result of your comments about how we can improve and expand our services, you may be interested to know that ....
As the owner of a small business, you know how much effort it takes to succeed. We congratulate you. And we’d also like to help you. I think you’ll be interested to know about ....
We want to introduce you to a product that in its first six months on the market has captured attention in the most-respected industry journals such as ___. Here’s why....
Did you see the recent article in ___ about a new method of ...? If not, I’ve enclosed a copy of that article and noted in the margin something that should mean direct dollars to you.
Cost-of-living increases are a benefit that most of your employees expect. Relocation assistance and medical benefits are also key issues with them. But how much is too much? How much is fair?
If you own a home, please take a minute to read why you might be interested in protecting that investment against ....
Consider the convenience of having all your insurance with one company. You’d have only one agent to handle all the paperwork and hassles—along with the biggest advantage of all, an objective look at your real needs.
Please call us at our new toll-free number (1-800-444-7777) to get your free copy of ... This is the first such listing you can use immediately to contact ....
I’m sending this to your home to alert you to a serious situation developing in the workplace. I’m referring to the recurring accidents during the last few months. We’re all fortunate that no one has been seriously injured, but the potential for injury and costly damage is there. You have two options with regard to your safety and financial protection: ....
Explain the benefits of what you have to offer.
We can take the risk out of evaluating new equipment for your factories. As part of our service to you, at no cost we will ....
Have you heard of the Huffton line of copier supplies? If not, maybe you’re not aware that now you can ....
We have four ways to help you reduce current operating costs and to capture savings on future equipment purchases. First, ....
The most compelling reason this program works is that the framework design allows you to ....
Almost every organization can benefit from the increased speed in ... and the decreased chance of confusion in ....
Our business has grown to serve more than 300 clients in 42 states. What that means to you specifically is the convenience of ....
You will find this offer unique to our company. Only our customers have the option of ....
Either ask for the order—by phone or mail—immediately, or tell readers how they can investigate further. If your product or service is not one they’ll make an immediate decision about, then identify the next step for them in the buying process. Should they see a demonstration? Attend a meeting? Ask for literature? Call some references? Visit your trade-show booth? Set an appointment with a local representative? Fill out a survey form for a customized analysis of their situation?
If you would like to discuss alternatives available to you in manual design, I’d love to drop by and visit with you further (call me at ext. 4589). I can bring along several samples of manuals we’ve put together for other clients. At the least, you could pick up some ideas for new programs you plan to develop for the upcoming year.
We will appreciate the opportunity to share with you our professional experience in making the decision you’re facing. May we help?
We can set up a demonstration in your office so that all your staff will see the results firsthand.
I invite you to take a risk-free look at the directory. We’ve copied and attached a few pages of entries so that you can see for yourself what kind of information you’d have at your fingertips. Call us today, and we’ll ship out the complete directory tomorrow.
All you need to do is call 1-800-123-4455 and ask them to put you in touch with your local representative. He or she will be happy to meet with you at your convenience to outline a systematic approach to stocking your various locations.
Simply return the enclosed response card, and we’ll put some additional information in the mail to you. For example, we have some statistics you can compare to your own in the area of ....
If you’ll answer the six questions on the enclosed survey, we’ll send you information for your specific situation. Then if you’re still intrigued about the savings involved, we’ll send out one of our agents to sit down with you and go over the costs on an employee-by-employee basis.
If you’ll just attach your business card to this letter and return it in the enclosed envelope, we can give you some information that will help you make that decision.
For a copy of a special report that contains some of the key industry statistics, simply call us at 1-800-432-0000, and we’ll send it by return mail.
We’ll offer you a free estimate on your move and answer your questions at no obligation. What do you have to lose?
We have other similar events scheduled for the next quarter. If you’d like to be our guest at one of these seminars and learn more about ..., call ext. 4889 to reserve a seat.
Just jot us a note on the bottom of this letter and return it. We’ll be glad to add you to our mailing list for receiving updated information and prices.
We have a video that will give you more details about the commitment involved if you decide to join us. Call me or Andy Reece at the above number, and we’ll put one in the mail to you immediately. Then you can really say you’ve made an informed decision.
Whatever you’re introducing, get to the point quickly and be clear and specific about the new product or service. Too many readers finish an entire letter with only a vague understanding of what the writer has to offer.
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