The Good Old Fashioned Fax Cover Letter

By Jimmy Sweeney Author of the brand new, "Amazing Cover Letter Creator."


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The Fax Cover Letter Makes a Comeback

Busy offices today are inundated with faxes and more than a handful of fax cover letters, not least because direct mail companies have discovered this tool to be a cheap means of blasting information out to as many potential customers as they can find. The poor office fax machine has become a sort of mass broadcasting medium for anyone trying to peddle their wares, no matter how unsuited to the recipient they may be. It is vitally important today that if you are going to send a fax – and yes, even if you are sending direct mail yourself – that you take the time to craft an intriguing fax cover letter. Unless your intention is simply to fill up the recipient's wastebasket.

Here is something they don't tell you (because they really don't want you to know): a fax cover letter gives your fax a massive advantage over any other correspondence sent via that medium. In the first place, it is only through a fax cover letter that you can inform the recipient of how many pages they should have received. All to often, a paper jam or a lack of paper in the paper tray will lead to a page being lost from your fax communication, and there is no reason – unless you specifically tell them – for the recipient to know that a page is actually missing.

Pros and Cons of the Fax Cover Letter†

More importantly however, companies tend to treat faxes that come with a cover letter as more important than those that do not. They simply look like they are more likely to have something important to say when compared to those one-page fax shots with pictures of laser printer toner cartridges and a list of pricing that make up the bulk of received faxes today.

Furthermore, a fax cover letter gives the recipient the opportunity to quickly get an idea of the content of the pages behind it and to decide whether it is worth their time to read further. This is an important step because it is the only real opportunity you have to either hook them or lose them forever.

It is also important to remember that today, many companies use PC-based fax software instead of traditional fax machines. That means that you can really go to town on your cover letter, making it striking and appealing without worrying that the recipient is going to be annoyed that you are using up all their toner or ink on the other end of the line.

Since you are not forcing them to print graphics against their will – because they make the choice of whether to print or not – you can design a stunning fax cover letter today, that will be greeted with interest rather than annoyance.

Fax may be a communication medium that is on the way out, as email becomes more and more prevalent. But while it is still very much in use, a fax cover letter can give you a significant advantage when it comes to being noticed and greatly increase your chances of a successful outcome.

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