Public Relations Managers

Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

tasks jobzones knowledge skills abilities work_activities work_context work_styles

Tasks

• Observe and report on social, economic and political trends that might affect employers.

• Respond to requests for information about employers' activities or status.

• Produce films and other video products, regulate their distribution, and operate film library.

• Manage in-house communication courses.

• Maintain company archives.

• Formulate policies and procedures related to public information programs, working with public relations executives.

• Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.

• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

• Establish and maintain effective working relationships with local and municipal government officials and media representatives.

• Evaluate advertising and promotion programs for compatibility with public relations efforts.

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Job Zone

• Name: Job Zone Four: Considerable Preparation Needed

• Experience: A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

• Education: Most of these occupations require a four - year bachelor's degree, but some do not.

• Job training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

• Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, human resource managers, computer programmers, teachers, chemists, and police detectives.

• Svp range: (7.0 to < 8.0)

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Knowledge

Browse Knowledge

• Education and Training
  Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

• Sales and Marketing
  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• English Language
  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Customer and Personal Service
  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• Mathematics
  Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

• Economics and Accounting
  Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

• Clerical
  Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

• Law and Government
  Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

• Administration and Management
  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

• Computers and Electronics
  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

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Skills

Browse Skills

• Monitoring
  Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

• Writing
  Communicating effectively in writing as appropriate for the needs of the audience.

• Social Perceptiveness
  Being aware of others' reactions and understanding why they react as they do.

• Coordination
  Adjusting actions in relation to others' actions.

• Active Listening
  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Speaking
  Talking to others to convey information effectively.

• Critical Thinking
  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

• Reading Comprehension
  Understanding written sentences and paragraphs in work related documents.

• Service Orientation
  Actively looking for ways to help people.

• Time Management
  Managing one's own time and the time of others.

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Abilities

Browse Abilities

• Written Expression
  The ability to communicate information and ideas in writing so others will understand.

• Oral Expression
  The ability to communicate information and ideas in speaking so others will understand.

• Written Comprehension
  The ability to read and understand information and ideas presented in writing.

• Oral Comprehension
  The ability to listen to and understand information and ideas presented through spoken words and sentences.

• Speech Recognition
  The ability to identify and understand the speech of another person.

• Near Vision
  The ability to see details at close range (within a few feet of the observer).

• Speech Clarity
  The ability to speak clearly so others can understand you.

• Deductive Reasoning
  The ability to apply general rules to specific problems to produce answers that make sense.

• Fluency of Ideas
  The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

• Problem Sensitivity
  The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

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Work Activities

Browse Work Activities

• Establishing and Maintaining Interpersonal Relationships
  Developing constructive and cooperative working relationships with others, and maintaining them over time.

• Communicating with Persons Outside Organization
  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

• Organizing, Planning, and Prioritizing Work
  Developing specific goals and plans to prioritize, organize, and accomplish your work.

• Communicating with Supervisors, Peers, or Subordinates
  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Provide Consultation and Advice to Others
  Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

• Updating and Using Relevant Knowledge
  Keeping up-to-date technically and applying new knowledge to your job.

• Selling or Influencing Others
  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

• Making Decisions and Solving Problems
  Analyzing information and evaluating results to choose the best solution and solve problems.

• Getting Information
  Observing, receiving, and otherwise obtaining information from all relevant sources.

• Judging the Qualities of Things, Services, or People
  Assessing the value, importance, or quality of things or people.

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Work Context

• Telephone
  How often do you have telephone conversations in this job?

• Structured versus Unstructured Work
  To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?

• Face-to-Face Discussions
  How often do you have to have face-to-face discussions with individuals or teams in this job?

• Indoors, Environmentally Controlled
  How often does this job require working indoors in environmentally controlled conditions?

• Electronic Mail
  How often do you use electronic mail in this job?

• Freedom to Make Decisions
  How much decision making freedom, without supervision, does the job offer?

• Contact With Others
  How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

• Letters and Memos
  How often does the job require written letters and memos?

• Deal With External Customers
  How important is it to work with external customers or the public in this job?

• Coordinate or Lead Others
  How important is it to coordinate or lead others in accomplishing work activities in this job?

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Work Styles

• Dependability
  Job requires being reliable, responsible, and dependable, and fulfilling obligations.

• Attention to Detail
  Job requires being careful about detail and thorough in completing work tasks.

• Leadership
  Job requires a willingness to lead, take charge, and offer opinions and direction.

• Cooperation
  Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

• Concern for Others
  Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

• Initiative
  Job requires a willingness to take on responsibilities and challenges.

• Integrity
  Job requires being honest and ethical.

• Analytical Thinking
  Job requires analyzing information and using logic to address work-related issues and problems.

• Innovation
  Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.

• Independence
  Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.

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