Marketing Managers

Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

tasks jobzones knowledge skills abilities work_activities work_context interests work_styles work_values

Tasks

• Conduct economic and commercial surveys to identify potential markets for products and services.

• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.

• Initiate market research studies and analyze their findings.

• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

• Select products and accessories to be displayed at trade or special production shows.

• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• Consult with product development personnel on product specifications such as design, color, and packaging.

• Compile lists describing product or service offerings.

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Job Zone

• Name: Job Zone Four: Considerable Preparation Needed

• Experience: A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

• Education: Most of these occupations require a four - year bachelor's degree, but some do not.

• Job training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

• Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, human resource managers, computer programmers, teachers, chemists, and police detectives.

• Svp range: (7.0 to < 8.0)

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Knowledge

Browse Knowledge

• Sales and Marketing
  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Customer and Personal Service
  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• English Language
  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Administration and Management
  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

• Education and Training
  Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

• Computers and Electronics
  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

• Mathematics
  Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

• Clerical
  Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

• Personnel and Human Resources
  Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

• Communications and Media
  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Skills

Browse Skills

• Coordination
  Adjusting actions in relation to others' actions.

• Reading Comprehension
  Understanding written sentences and paragraphs in work related documents.

• Management of Financial Resources
  Determining how money will be spent to get the work done, and accounting for these expenditures.

• Active Learning
  Understanding the implications of new information for both current and future problem-solving and decision-making.

• Monitoring
  Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

• Learning Strategies
  Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

• Critical Thinking
  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

• Management of Personnel Resources
  Motivating, developing, and directing people as they work, identifying the best people for the job.

• Speaking
  Talking to others to convey information effectively.

• Active Listening
  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Abilities

Browse Abilities

• Deductive Reasoning
  The ability to apply general rules to specific problems to produce answers that make sense.

• Oral Comprehension
  The ability to listen to and understand information and ideas presented through spoken words and sentences.

• Fluency of Ideas
  The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

• Oral Expression
  The ability to communicate information and ideas in speaking so others will understand.

• Written Comprehension
  The ability to read and understand information and ideas presented in writing.

• Written Expression
  The ability to communicate information and ideas in writing so others will understand.

• Problem Sensitivity
  The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

• Inductive Reasoning
  The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

• Originality
  The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

• Near Vision
  The ability to see details at close range (within a few feet of the observer).

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Work Activities

Browse Work Activities

• Communicating with Persons Outside Organization
  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

• Making Decisions and Solving Problems
  Analyzing information and evaluating results to choose the best solution and solve problems.

• Organizing, Planning, and Prioritizing Work
  Developing specific goals and plans to prioritize, organize, and accomplish your work.

• Establishing and Maintaining Interpersonal Relationships
  Developing constructive and cooperative working relationships with others, and maintaining them over time.

• Resolving Conflicts and Negotiating with Others
  Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

• Communicating with Supervisors, Peers, or Subordinates
  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Selling or Influencing Others
  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

• Performing for or Working Directly with the Public
  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

• Provide Consultation and Advice to Others
  Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

• Updating and Using Relevant Knowledge
  Keeping up-to-date technically and applying new knowledge to your job.

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Work Context

• Telephone
  How often do you have telephone conversations in this job?

• Electronic Mail
  How often do you use electronic mail in this job?

• Contact With Others
  How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

• Deal With External Customers
  How important is it to work with external customers or the public in this job?

• Structured versus Unstructured Work
  To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?

• Face-to-Face Discussions
  How often do you have to have face-to-face discussions with individuals or teams in this job?

• Freedom to Make Decisions
  How much decision making freedom, without supervision, does the job offer?

• Spend Time Sitting
  How much does this job require sitting?

• Letters and Memos
  How often does the job require written letters and memos?

• Work With Work Group or Team
  How important is it to work with others in a group or team in this job?

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Interests

Browse Interests

• Enterprising
  Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

• Conventional
  Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

• Social
  Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

• Artistic
  Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

• Realistic
  Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

• Investigative
  Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

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Work Styles

• Leadership
  Job requires a willingness to lead, take charge, and offer opinions and direction.

• Initiative
  Job requires a willingness to take on responsibilities and challenges.

• Adaptability/Flexibility
  Job requires being open to change (positive or negative) and to considerable variety in the workplace.

• Persistence
  Job requires persistence in the face of obstacles.

• Integrity
  Job requires being honest and ethical.

• Dependability
  Job requires being reliable, responsible, and dependable, and fulfilling obligations.

• Achievement/Effort
  Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.

• Independence
  Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.

• Cooperation
  Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

• Social Orientation
  Job requires preferring to work with others rather than alone, and being personally connected with others on the job.

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Work Values

Browse Work Values

• Working Conditions
  Workers on this job have good working conditions.

• Ability Utilization
  Workers on this job make use of their individual abilities.

• Creativity
  Workers on this job try out their own ideas.

• Achievement-Mean Extent
  Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

• Autonomy
  Workers on this job plan their work with little supervision.

• Achievement
  Workers on this job get a feeling of accomplishment.

• Independence-Mean Extent
  Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

• Activity
  Workers on this job are busy all the time.

• Compensation
  Workers on this job are paid well in comparison with other workers.

• Recognition
  Workers on this job receive recognition for the work they do.

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