Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

tasks jobzones knowledge skills abilities work_activities work_context interests work_styles work_values

Tasks

• Write articles and pamphlets about products.

• Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, and customers.

• Stock shelves with products.

• Wear costumes or sign boards and walk in public to promote merchandise, services, or events.

• Work as part of a team of demonstrators to accommodate large crowds.

• Contact businesses and civic establishments to arrange to exhibit and sell merchandise.

• Provide product information, using lectures, films, charts, and/or slide shows.

• Research and investigate products to be presented to prepare for demonstrations.

• Recommend product or service improvements to employers.

• Instruct customers in alteration of products.

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Job Zone

• Name: Job Zone Two: Some Preparation Needed

• Experience: Some previous work-related skill, knowledge, or experience may be helpful in these occupations, but usually is not needed. For example, a teller might benefit from experience working directly with the public, but an inexperienced person could still learn to be a teller with little difficulty.

• Education: These occupations usually require a high school diploma and may require some vocational training or job-related course work. In some cases, an associate's or bachelor's degree could be needed.

• Job training: Employees in these occupations need anywhere from a few months to one year of working with experienced employees.

• Examples: These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, pharmacy technicians, salespersons (retail), and tellers.

• Svp range: (4.0 to < 6.0)

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Knowledge

Browse Knowledge

• Customer and Personal Service
  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• Sales and Marketing
  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• English Language
  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Mathematics
  Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

• Communications and Media
  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Education and Training
  Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

• Computers and Electronics
  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

• Clerical
  Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

• Public Safety and Security
  Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

• Food Production
  Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

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Skills

Browse Skills

• Persuasion
  Persuading others to change their minds or behavior.

• Reading Comprehension
  Understanding written sentences and paragraphs in work related documents.

• Instructing
  Teaching others how to do something.

• Learning Strategies
  Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

• Active Learning
  Understanding the implications of new information for both current and future problem-solving and decision-making.

• Time Management
  Managing one's own time and the time of others.

• Active Listening
  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Speaking
  Talking to others to convey information effectively.

• Critical Thinking
  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

• Social Perceptiveness
  Being aware of others' reactions and understanding why they react as they do.

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Abilities

Browse Abilities

• Oral Comprehension
  The ability to listen to and understand information and ideas presented through spoken words and sentences.

• Oral Expression
  The ability to communicate information and ideas in speaking so others will understand.

• Speech Clarity
  The ability to speak clearly so others can understand you.

• Speech Recognition
  The ability to identify and understand the speech of another person.

• Near Vision
  The ability to see details at close range (within a few feet of the observer).

• Far Vision
  The ability to see details at a distance.

• Written Comprehension
  The ability to read and understand information and ideas presented in writing.

• Originality
  The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

• Information Ordering
  The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

• Visualization
  The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

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Work Activities

Browse Work Activities

• Performing for or Working Directly with the Public
  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

• Establishing and Maintaining Interpersonal Relationships
  Developing constructive and cooperative working relationships with others, and maintaining them over time.

• Identifying Objects, Actions, and Events
  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

• Organizing, Planning, and Prioritizing Work
  Developing specific goals and plans to prioritize, organize, and accomplish your work.

• Updating and Using Relevant Knowledge
  Keeping up-to-date technically and applying new knowledge to your job.

• Selling or Influencing Others
  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

• Monitor Processes, Materials, or Surroundings
  Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

• Communicating with Persons Outside Organization
  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

• Scheduling Work and Activities
  Scheduling events, programs, and activities, as well as the work of others.

• Communicating with Supervisors, Peers, or Subordinates
  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Work Context

• Spend Time Standing
  How much does this job require standing?

• Freedom to Make Decisions
  How much decision making freedom, without supervision, does the job offer?

• Telephone
  How often do you have telephone conversations in this job?

• Contact With Others
  How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

• Time Pressure
  How often does this job require the worker to meet strict deadlines?

• Deal With External Customers
  How important is it to work with external customers or the public in this job?

• Impact of Decisions on Co-workers or Company Results
  How do the decisions an employee makes impact the results of co-workers, clients or the company?

• Work With Work Group or Team
  How important is it to work with others in a group or team in this job?

• Frequency of Decision Making
  How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?

• Level of Competition
  To what extent does this job require the worker to compete or to be aware of competitive pressures?

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Interests

Browse Interests

• Enterprising
  Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

• Realistic
  Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

• Social
  Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

• Conventional
  Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

• Artistic
  Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

• Investigative
  Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

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Work Styles

• Dependability
  Job requires being reliable, responsible, and dependable, and fulfilling obligations.

• Cooperation
  Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

• Self Control
  Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.

• Attention to Detail
  Job requires being careful about detail and thorough in completing work tasks.

• Integrity
  Job requires being honest and ethical.

• Stress Tolerance
  Job requires accepting criticism and dealing calmly and effectively with high stress situations.

• Adaptability/Flexibility
  Job requires being open to change (positive or negative) and to considerable variety in the workplace.

• Independence
  Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.

• Concern for Others
  Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.

• Persistence
  Job requires persistence in the face of obstacles.

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Work Values

Browse Work Values

• Independence
  Workers on this job do their work alone.

• Variety
  Workers on this job have something different to do every day.

• Moral Values
  Workers on this job are never pressured to do things that go against their sense of right and wrong.

• Activity
  Workers on this job are busy all the time.

• Company Policies and Practices
  Workers on this job are treated fairly by the company.

• Supervision, Technical
  Workers on this job have supervisors who train their workers well.

• Relationships-Mean Extent
  Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

• Support-Mean Extent
  Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

• Working Conditions-Mean Extent
  Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

• Achievement
  Workers on this job get a feeling of accomplishment.

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