Advertising and Promotions Managers

Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

tasks jobzones knowledge skills abilities work_activities work_context interests work_styles work_values

Tasks

• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

• Represent company at trade association meetings to promote products.

• Direct and coordinate product research and development.

• Contact organizations to explain services and facilities offered.

• Coordinate with the media to disseminate advertising.

• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

• Train and direct workers engaged in developing and producing advertisements.

• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

• Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.

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Job Zone

• Name: Job Zone Four: Considerable Preparation Needed

• Experience: A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

• Education: Most of these occupations require a four - year bachelor's degree, but some do not.

• Job training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

• Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, human resource managers, computer programmers, teachers, chemists, and police detectives.

• Svp range: (7.0 to < 8.0)

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Knowledge

Browse Knowledge

• Customer and Personal Service
  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• Sales and Marketing
  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Clerical
  Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

• Production and Processing
  Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

• English Language
  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Computers and Electronics
  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

• Administration and Management
  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

• Communications and Media
  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

• Design
  Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

• Education and Training
  Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

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Skills

Browse Skills

• Coordination
  Adjusting actions in relation to others' actions.

• Service Orientation
  Actively looking for ways to help people.

• Time Management
  Managing one's own time and the time of others.

• Persuasion
  Persuading others to change their minds or behavior.

• Monitoring
  Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

• Writing
  Communicating effectively in writing as appropriate for the needs of the audience.

• Active Listening
  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Management of Financial Resources
  Determining how money will be spent to get the work done, and accounting for these expenditures.

• Judgment and Decision Making
  Considering the relative costs and benefits of potential actions to choose the most appropriate one.

• Negotiation
  Bringing others together and trying to reconcile differences.

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Abilities

Browse Abilities

• Oral Expression
  The ability to communicate information and ideas in speaking so others will understand.

• Fluency of Ideas
  The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

• Written Expression
  The ability to communicate information and ideas in writing so others will understand.

• Speech Clarity
  The ability to speak clearly so others can understand you.

• Oral Comprehension
  The ability to listen to and understand information and ideas presented through spoken words and sentences.

• Originality
  The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

• Deductive Reasoning
  The ability to apply general rules to specific problems to produce answers that make sense.

• Speech Recognition
  The ability to identify and understand the speech of another person.

• Near Vision
  The ability to see details at close range (within a few feet of the observer).

• Written Comprehension
  The ability to read and understand information and ideas presented in writing.

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Work Activities

Browse Work Activities

• Organizing, Planning, and Prioritizing Work
  Developing specific goals and plans to prioritize, organize, and accomplish your work.

• Making Decisions and Solving Problems
  Analyzing information and evaluating results to choose the best solution and solve problems.

• Communicating with Supervisors, Peers, or Subordinates
  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

• Resolving Conflicts and Negotiating with Others
  Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

• Establishing and Maintaining Interpersonal Relationships
  Developing constructive and cooperative working relationships with others, and maintaining them over time.

• Scheduling Work and Activities
  Scheduling events, programs, and activities, as well as the work of others.

• Coordinating the Work and Activities of Others
  Getting members of a group to work together to accomplish tasks.

• Selling or Influencing Others
  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

• Performing for or Working Directly with the Public
  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

• Communicating with Persons Outside Organization
  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Work Context

• Telephone
  How often do you have telephone conversations in this job?

• Contact With Others
  How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

• Work With Work Group or Team
  How important is it to work with others in a group or team in this job?

• Deal With External Customers
  How important is it to work with external customers or the public in this job?

• Face-to-Face Discussions
  How often do you have to have face-to-face discussions with individuals or teams in this job?

• Structured versus Unstructured Work
  To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?

• Freedom to Make Decisions
  How much decision making freedom, without supervision, does the job offer?

• Impact of Decisions on Co-workers or Company Results
  How do the decisions an employee makes impact the results of co-workers, clients or the company?

• Coordinate or Lead Others
  How important is it to coordinate or lead others in accomplishing work activities in this job?

• Letters and Memos
  How often does the job require written letters and memos?

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Interests

Browse Interests

• Artistic
  Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

• Enterprising
  Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.

• Social
  Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

• Conventional
  Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.

• Investigative
  Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.

• Realistic
  Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.

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Work Styles

• Attention to Detail
  Job requires being careful about detail and thorough in completing work tasks.

• Dependability
  Job requires being reliable, responsible, and dependable, and fulfilling obligations.

• Integrity
  Job requires being honest and ethical.

• Innovation
  Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.

• Adaptability/Flexibility
  Job requires being open to change (positive or negative) and to considerable variety in the workplace.

• Initiative
  Job requires a willingness to take on responsibilities and challenges.

• Self Control
  Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.

• Cooperation
  Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.

• Stress Tolerance
  Job requires accepting criticism and dealing calmly and effectively with high stress situations.

• Persistence
  Job requires persistence in the face of obstacles.

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Work Values

Browse Work Values

• Working Conditions
  Workers on this job have good working conditions.

• Creativity
  Workers on this job try out their own ideas.

• Achievement-Mean Extent
  Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.

• Ability Utilization
  Workers on this job make use of their individual abilities.

• Achievement
  Workers on this job get a feeling of accomplishment.

• Authority
  Workers on this job give directions and instructions to others.

• Compensation
  Workers on this job are paid well in comparison with other workers.

• Independence-Mean Extent
  Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

• Activity
  Workers on this job are busy all the time.

• Company Policies and Practices
  Workers on this job are treated fairly by the company.

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