Jobs Outlook: Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Advertising, marketing, promotions, public relations, and sales
manager jobs are highly coveted and will be sought by other managers or
highly experienced professionals, resulting in keen competition.
College graduates with related experience, a high level of creativity,
and strong communication skills should have the best job opportunities.
Employers will particularly seek those who have the computer skills to
conduct advertising, marketing, promotions, public relations, and sales
activities on the Internet.
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to grow faster than the average for all occupations through 2012, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. For example, employment is projected to grow much faster than average in scientific,
professional, and related services such as computer systems design and
related services and advertising and related services, as businesses
increasingly hire contractors for these services instead of additional
full-time staff. On the other hand, little or no change in employment
is expected in many manufacturing industries.