ATLANTA, GA, March 10, 2000 – ResumeBroadcaster, a push technology that automatically matches job seekers' resumes with the qualifications listed for hundreds of open positions announced today that leading web portal, AltaVista will market its services through a co-brand on AltaVista's Career Center.
"As a component of our marketing strategy for capturing marketshare and building our brand, we recently decided to begin aggressively marketing our ResumeBroadcaster services through key partnerships with major web portals and search engines. AltaVista is the first in what we believe will be a long line of partnerships with other well-branded, well-positioned web properties that can drive significant traffic to ResumeBroadcaster, consequently extending our brand and driving increased revenues", said Brett Warner, CEO of ResumeBroadcaster. Several other major web portals and hub properties are entertaining similar partnerships with ResumeBroadcaster at this time, Warner said.
"We chose to partner with ResumeBroadcaster because of its leadership position in the online resume distribution market and because of the value the service provides AltaVista Career Center users", said Bill Gregory, Director of Business Development for WorkLife, the partner that operates AltaVista's career vertical. "We believe this partnership gives us an advantage in providing best of class resume distribution services and will continue to build and solidify customer loyalty in that vertical on AltaVista's site", said Gregory.
According to sources close to the deal, AltaVista is receiving a revenue share in exchange for co-branding and marketing the ResumeBroadcaster service. Neither ResumeBroadcaster nor AltaVista officials would comment on the financial components of the deal.
ResumeBroadcaster is uniquely designed to provide employers and recruiters with only the resumes of highly-qualified job seekers, by matching resumes with a position profile detailing qualifications, industry classifications (more than 130 to choose from) and geographical locations.
The service gives job seekers the ability to broadcast their resumes to only those employers or recruiters whose positions match their selection criteria. ResumeBroadcaster also provides wizards that calculate a cost per resume, allowing job seekers to instantly determine the cost effectiveness of the service. On average, job seekers using ResumeBroadcaster can expect to save nearly 25% in resume reproduction and distribution expenses when compared to snail mail and fax alternatives. Additionally, job seekers realize a significant time savings using ResumeBroadcaster given it can distribute a resume to hundreds, even thousands of employers and recruiters in minutes vs. the hours or days it can take to copy and fax or copy, stuff and mail resumes using traditional methods.
ResumeBroadcaster is free to employers and recruiters. The service is being offered to job seekers at a rate of $89 per broadcast. Job seekers, employers and recruiters can sign up to use ResumeBroadcaster at http://www.resumebroadcaster.com
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