Unique Marketing Ideas That Generate Cash!
By: Copyright© Wendy McClelland
Are you looking for some new ways to build your bottom line this
First of all - keep in touch with your customers! One of the best ways to
do this is with a newsletter. Today it's easier than ever to have a
newsletter use email. If you don't have your customer's email addresses
already, start asking for them when they pay for something at the cash
register. Give them an incentive for signing up for your free newsletter
maybe a free gift or a small discount or even a prize draw they can be
entered into. Use your newsletter to let customers know about sales in
advance, extend special invitations to past customers only and open the
store during non-regular hours. A popular sporting goods store where I
live does this twice a year - and the lineups to get in weave through the
store parking lot and people talk about the sale for weeks before and
after it happens! This is a GREAT publicity AND sales tool. Add other
incentives in the newsletter like: a 10% discount for past customers on a
new product line, or offer an old customer a 5% discount on their next
purchase if they bring a new customer to a special sale. Give customers a
gift for every referral they send to you.
Can you team up with other businesses in your area to offer a "package"
promotion? If you are a make-up artist can you team up with the high end
dress shops in your community to offer a "bonus" make up package for prom
or other special events? By combining services both businesses win and
customers love it because they save time since they don't have to run all
over town! This would work well if you gave manicures, pedicures or did
hair as well. Professional photographers can also find unique ways to team
up with all of these businesses as well. Think "strength in numbers"! If
you save the customer time and effort running around THEY WILL BUY FROM YOU
and very much appreciate you.
Can you offer a "deal of the month" package? Let's say you own a restaurant
on a beach and October through February are always very slow and so is
your cash flow! Due to construction delays you didn't open until September
which means you are going to be struggling this winter unless you get an
influx of cash and FAST! How about selling a twelve month package of meals?
Set a price for a 3 course dinner (starter, entrée and dessert), multiply
by twelve and then take off a small percentage since the customer pays all
at once. Selling these packages allows you an instant influx of cash. You
can encourage people to use them as gifts (one gift certificate at a time
or the whole book) or they can keep them for themselves to use when they're
low on cash. This idea can be used in many industries, not just food. How
about for pet grooming, house cleaning, yard care, car detailing, hair
cuts, manicures any product or service that is bought more than once!
Is there a time of day, or day of week that is slowest for your business?
That's when you have a sale! In the area I live Tuesdays are "cheap movie
nights" and all tickets are half price it's because historically Tuesdays
are the slowest nights at the theatre. Now most Tuesdays the theatres are
full! Think about ways you can make this work for your business. I've heard
of tax accountants who offer a discount to people who bring their taxes in
to be done before February 1. This gives the accountant some much needed
cash after slow season, and helps ease some of the crazy rush around tax time.
Open up your mind see what other industries are doing to generate quick
cash DON'T just look at what's been done in your industry before try
something new become an innovator in your industry. When you do something
different you'll stand out by being unique your business can really grow!
Copyright © 2005 Wendy McClelland
Wendy McClelland is a motivational speaker, marketing innovator and
Certified Guerrilla Marketing Coach who specializes in teaching people to
"think without boundaries!" She is a past nominee for "Canadian
Entrepreneur of the Year" and her clients have included software
developers, an Olympic athlete and a wide range of business organizations.
She has spoken to 10,000+ conference attendees, about Marketing, Internet
Business and Motivation. You can contact her through her website