Keyword Density and Search Engine Optimization
By: © S. Reeves Morris
If you looked into Denver
search engine optimization (SEO) in the last couple of years, you
probably got a bunch of information about keywords. You learned a lot
of ways, some of them a bit tricky, for maximizing the keywords on your
website so as to improve your ranking on the search engine results
pages. Keywords have been around for a while now as little tools for
making the content of your page look attractive to the software, called
spiders or web crawlers, that major search engines use to find relevant
sites to match user's search terms.
Ways to Use Keywords
There are several ways that sites use keywords to get a boost in the
rankings, and not all of them are legitimate anymore. Here are the
- Content - You cram as
many keywords into your content on each page as possible. This usually
meant up to fifteen or twenty keywords per page, and that is a lot of
keywords. When a user read the page, they were inundated with words
that matched what they were looking for. Unfortunately, the content
itself was seldom as useful as it could be since it was more focused on
keyword density than on helpful information.
- META tags and alt tags
- These are the keyword placement opportunities found in the HTML code of
each page on your site. The search engine spiders would crawl through this
code and look for matching terms. So even if you didn't talk about a
particular topic on one page, your META tags could claim you did and
draw visitors. Alt tags are the same thing but for images.
- Page titles and
descriptions - If you could get the right combination of keywords in your page titles and the brief descriptions embedded in your source code, you could get the attention of search engine spiders. So Denver search engine
optimization teams were suggesting some pretty keyword dense titles and descriptions that were not necessarily accurate or useful to the visitor.
Today, these are still valid placements for keywords. You can use them
in your content, place them in your page titles and descriptions, and
embed them in your HTML code in the form of META tags and alt tags. The
difference in the most recent search engine software changes and the
spiders of old is the type of keyword use they are looking for. More is
not always better today. In fact, a bunch of keywords crammed onto a
page of useless content will not boost your ranking, rather it might
Instead, search engine spiders are looking for keywords that occur
naturally in the text of a website. For search engine optimization,
Denver businesses are going back to the natural way of presenting information on the web. Articles with useful information, META tags and alt tags
that accurately describe what's on the page, and titles and descriptions that direct a user easily to the information they need. These are the SEO methods that work now with major search engines like Google.
So when you're thinking about SEO, natural is the keyword of the moment.
© 2006 Sytsma Morris-Reeves. All rights reserved.
Mr. Morris-Reeves runs NewMediaDenver,an Internet technology company located in downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.