How To Get More Visitors To Your Web Site
By: Charlie Cook
When you were five or ten years old you may have played the game
of hide and seek where the object was to avoid being found. The longer you
could stay hidden and the harder it was to be discovered the better.
As a business owner or someone responsible for marketing a business you
want to do the opposite. Instead of remaining hidden from view, you want to
make it as easy as possible for members of your target market to find you
again and again.
You may have a PhD, worked for big name clients, provide outstanding
service or have a new ground breaking product but if people can't find you
it is tough to build revenue. What you want is to be found so prospects
contact you and you can convert them to client status.
What happens when someone is looking for a new product or service? More and
more customers and consumers use the internet to search for the goods and
services they need, to the point that 'google' has become a verb. They may
also use the search engines provided by Yahoo, AOL and MSN.
A prospect types in a set of keywords, your name or your company name into
a search engine, with Google being used by far the most frequently. Can
they find your website? Go to www.Google.com and try the following three tests:
1. If a prospect hasn't heard of your company they won't be searching for
your firm by name. Instead they will be searching using keywords that
describe the problem they want solved or the type of information they are
looking for. If they are looking for ways to motivate employees, that's
what they will type in the search box. If they are looking for adventure
vacation ideas for Costa Rica, they'll enter that in the search box.
My prospects might enter, 'attract more clients', 'marketing coach', 'web
marketing plan' or 'web lead generation in Google. When they do, they'll
find my site at the top or at least in the first 10-15 listings.
Type the problem you solve or the solutions you offer into Google's search
box. Is your site listed at or near the top of the listings? Is it even in
the top 100?
2. Type your own name in the search box. Does your web site come up at the
top of the page or in the first 20 listings?
3. Type your name and/or your company name in the search box, for example,
"Charlie Cook" or "Marketing For Success". Did Google find your site in or
near the top spot?
If you aren't happy with the results of these tests, your website needs work.
How to Avoid Playing Hide and Seek With Your Business
A Smart Domain Name
Choose a domain name that is simple and obvious or simple and memorable. If
your company is called Bollard and Jones Realty (or whatever) try to obtain
bollardandjones.com as your domain name. That way, a prospect who knows
your company name can type it into their browser and easily find your site.
The simple and memorable strategy is to use your domain name to describe
what you do. Once prospects have found your site through a search engine,
typing in the domain name will reinforce the ways you can help them. For
example www.marketingforsuccess.com or www.printondemand.com.
Keywords That Work
While they are many ways to improve your use of keywords on your web pages,
you can boost your ranking in the search engines simply by using your
keywords in your page title tag, your metatags and 4 to 6 times in the text
on your page. Make sure to use them in normal, well-written sentences.
Flash and Splash
When you submit your site to the search engines, they are looking for text.
Pages full of pictures or with just your company logo (splash pages) or
mini-movies (flash animations) may look pretty but they won't help the
search engines judge what your site is about. In addition, research shows
that 90% of visitors find these entrance Flash and Splash pages annoying.
Rather than move further into your site, most visitors will leave. Avoid
home pages full of pictures, movies or with minimal text. They may look
nice, but they won't help people find you.
One of the best ways to boost your site's rankings and thus get more
visitors is to get other sites to add links from their site to yours. An
extremely effective way to do this is to write articles and distribute them
to sites visited by your target market. Most site managers and 'webmasters'
are hungry for relevant content. Provide these sites content they want and
they'll be happy to use it and link back to your site.
Stay in Touch
Offer an incentive to get site visitors to give you their contact
information, and join your e-mail list. You can also follow up with a
call or a mailing. Once a prospect has been to your web site, you want to
regularly remind them of the problems you solve and the services you
provide. Don't let your prospects forget you when they are ready to make a
Avoid playing hide and seek with your target market. Help more people find
you and you'll grow your business. Tune up your web marketing strategy and
your web site and you'll have more site visitors, more prospects and more
2005 © In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the FrŽe Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com