Throw Out Your "Selling" Language - Unlock Your Natural Voice
By: Ari Galper
I was sitting at my desk last week when my phone rang. I picked it
up and said, "This is Ari with Unlock The Game." The woman on the other end
of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and
we are a...and we offer...". As she continued to speak, I stopped her in
mid-sentence and said, "Hi, Julie."
There was dead silence on the phone.
I could sense her struggling to react to my spontaneous overture at making
personal, genuine contact. She was so locked into her presentation or
script that she had no idea how to respond to me.
The idea of just conversing with me in her most natural way was a
completely foreign concept.
(She eventually took a deep breath and we transitioned into a very pleasant
conversation about the possibility of us being a "fit".)
What has happened to us?
Can't we just strike up a conversation with people we don't know and build
a relationship that way?
It's ironic that most of us take it for granted that spontaneous, natural
communication is the right way to relate to our friends, spouses,
relatives, and others in our personal lives -- but, when it comes to
selling, our language becomes, almost robotic.
Why the breakdown?
Because when we make a sales call, we want something. The people we're
talking with sense this immediately. They put up their guard. Our hidden
agenda and their reaction immediately destroy the trust-building process of
We go into our personal relationships wanting to simply know the other
person. But we go into sales situations with agendas and assumptions.
And because we've been conditioned that a sale can happen only if we
control the process, we never even consider the possibility that there can
be total flexibility in how we communicate and build trust.
Quick self-assessment: When you pick up the phone to make a sales call,
what are you hoping will be the outcome?
Let me guess:
* Get information
* Find the decision maker
* Schedule an appointment
* Make a sale
In other words, you want something even before the person you call says
It's time to throw out your "selling" language and unlock your natural
Be willing to challenge everything you have learned about selling up to
this point. If you aren't open to questioning conventional sales thinking,
you'll never have a chance to experience selling in a completely different way.
* Replace your goal-oriented agendas with trust-building agendas.
* Learn to enjoy the processing of building a new relationship.
* Build a dialogue.
* Avoid centering the conversation on you and your offerings.
* Enter the conversation without assumptions.
* Trade overconfidence for humility.
Any signs of overconfidence when you first make contact with a potential
client will only set off "sales alarms." Humility (not weakness) starts the
Visualize the person you are speaking with as a potential friend rather
than a potential client. This will help you to converse rather than "sell."
When you tap into your natural language abilities, it triggers the person
you're speaking with to tap into their own natural language as well.
Like you, they will abandon their "business language" and begin
communicating with you in their most natural way.
Natural language is the crucial secret to transforming the outdated,
ineffective "buyer-seller" role into a trust-based relationship based on
open, natural communication.
With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM, Ari Galper discovered the missing link that people who sell have been seeking for years.
His profound discovery of shifting one's mindset to a place of complete integrity, based on new words and phrases grounded in sincerity, has earned him distinction as the world's leading authority on how to build trust in the world of selling.
Leading companies such as Gateway, Clear Channel Communications, Brother International and Fidelity National Mortgage have called on Ari to keep them on the leading edge of sales performance. Visit http://www.unlockthegame.com to get his free sales training lessons.