How Do People Know You're in Business?
By: Copyright© Wendy McClelland
One of the most important things to do now that you've started a
business is to TELL THE WORLD! But HOW? It can be very expensive and time
consuming if not done properly. Here's some inexpensive publicity and
marketing ideas to help you get recognition for your new venture.
You've picked a great name for your company, made a list of your potential
clients, incorporated your business and you're ready to go. What
next? Well, you need to find as many ways as possible to tell people
you're in business, and why they should do business with you!
One of the first things to do is to get business cards printed up and carry
them wherever you go. Hand them out to everyone you know. It always amazes
me how many people forget to give their cards to friends and family. Even
if you "think" your family knows what you do you might be surprised to
find out how little they really do know. Besides, they may have a friend
who needs exactly what you offer, and it's much more professional for them
to offer a business card than a scrap of paper with your name and number
scrawled on it.
Make sure your cards are professionally printed and have no spelling
mistakes. This may be the first impression someone has of your business -
make it a great impression - because you won't get a second chance to do it
better. Make sure your cards have as many to contact you as possible: snail
mail, fax, phone, email, pager, etc. Give people as many options as you
can. Make sure your card also clearly states what you do if you just
have your name and phone number on your card it's likely to be tossed in
the garbage. I make sure I give away AT LEAST 5 business cards a day.
People ask, "Who can you possibly give 5 business cards to?" How about:
leaving one on the tray when I leave my payment and tip for the waitress in
a restaurant, giving it to the receptionist when I sign in at the
dentist/doctor/vet, go to meet with my child's teacher at school, chat with
another parent at the swimming pool watching our kids swimming, someone I
meet in the checkout line at the grocery store, etc, etc. If you want to
grow you business quickly this is one way to start!
Send out press releases to your local paper - these are free and many times
the paper may phone for a follow up interview. Have press kits ready when
you're asked for them. Remember a press release needs to sound like a news
story, NOT an advertisement for your business. If you're not familiar with
how to write one there are lots of articles online to help you.
First impressions are so important did you know that you only have 15
seconds to capture someone's attention when they see your advertising in a
newspaper or magazine? Yes, 15 short seconds - not long to make a good
impression is it? But you know what? It takes even less than that to make
a bad impression.
So, how to make the most of your 15 seconds in the spotlight - and win
customers at the same time? Make sure that any print ads REALLY do a
terrific job for you get feedback from people you trust. Just because you
think something looks good, doesn't mean it will sell your product. Test
the ad in the paper one week, make a change to it and put it in the paper
the next week (on the same day of the week) and see which ad gets the most
response for you. Always test your ads this way. You're wasting money if
Create advertising that has the following traits - well designed (get help
if you need it), is truthful (don't stretch the truth either) and tells the
customer the benefits to them if they buy and lastly requests an action -
something like - "call now to order", "order today, supply limited".
First impressions count when meeting in person even more! Every person in
business should have a 15 second "script" explaining what you do ready to
tell a prospective client at anytime. I know some people say that it sounds
too rehearsed to be "ready" I say it sounds like you're prepared to do
business. I'd rather do business with someone who is prepared, than someone
who is still fumbling around trying to figure out what they're supposed to
be doing. An example of a 15 second script might be: "Hi my name is Sally
Jones and I am a communications specialist who helps ensure your technology
hardware all speaks the same language, so that when your computer tells the
printer to print it will!" If you met Sally Jones, heard her introduction
and got her card, you would likely remember her because she explained what
she did very clearly, but also in a unique way. Not many computer
technicians would explain their jobs this way. Find a unique way to explain
what you do.
Imagine you step into an elevator and right in front of you is the MOST
IMPORTANT POTENTIAL CLIENT you could ever imagine and it's JUST THE TWO OF YOU. You have 20 floors (about 15 seconds) to make an impression! What
would YOU say??
Does everything that leaves your office have your company name and/or web
address on it? It should! That includes your vehicle, stationery, delivery
driver's t-shirts, etc everything!
Every day will provide you with opportunities to tell people about your
business don't miss them! Don't be afraid to ask for a cross-promotional
opportunity. Team up with other businesses to make your profile larger, and
your business will grow much faster.
Copyright © 2005 Wendy McClelland
Wendy McClelland is a motivational speaker, marketing innovator and
Certified Guerrilla Marketing Coach who specializes in teaching people to
"think without boundaries!" She is a past nominee for "Canadian
Entrepreneur of the Year" and her clients have included software
developers, an Olympic athlete and a wide range of business organizations.
She has spoken to 10,000+ conference attendees, about Marketing, Internet
Business and Motivation. You can contact her through her website