No doubt, having a high search engine ranking is very important to a home
business owner as it will increase their business revenue. Much money have
been spend on search engine optimization software, books, ebook and SEO
services in order to obtain a high ranking website.
The goal of every webmaster for their website is to obtain the HIGHEST
ranking available in google. However, the algorithm of google kept
changing and it is not an easy task to reach that status.
There are many OPEN secrets on how you can obtain a high ranking in the
world largest search engine "google".
The top open secret is to obtain reciprocal links by exchanging link with
other website or one way back linking via article writing, forum posting or
even blogging. So if every webmaster have done that, then wouldn't all of
them obtain a high ranking.
As the largest search engine, google wouldn't be that dumb to just obtain
the results just because a website has many thousands of links pointing to
it. What usually happened is that if the knowledge is available to many of
the webmaster, google engineers would know the strategy that millions of
webmaster are applying.
It will then lower the points given to linking and create new linking
criteria such as:
- the number of relevant links pointing to the website
- the number of irrelevant links pointing to the website
- the number of relevant outgoing links pointing to other website
- the rank of the back linking website
- the anchor text used during the linking etc.
As you can see, a high ranking strategy is a never ending ball game. The
search engine criteria results will always be changing and it will always
remain an Internal Top Secrets for the Search Engine Companies. However,
what google and other search engine wants to achieve is that no one can or
should be able to manipulate their search results. The end users of the
search engine will be to obtain nothing but RELEVANT results that they are
searching for.
All this is not that bad because it give new webmaster and their website a
chance in the google search engine. As long as your website contents are
fresh, unique and relevant, it will stand a great chance of begin display
in the google search engine results. Google employed many smart software
engineers and any loop holes which webmaster tried to exploit now will
eventually be cover up. Many webmasters have learn the hard way after
their website are penalized for trying to exploit some of the search
engine weakness.
Therefore, do what you can to make your website search engine friendly but
don't focus too much on your search engine ranking. There are also other
useful Internet Advertising method such as PPC Search Engine Advertising,
Forum Posting, Blogging etc.
Wishing you success in advertising your Internet Business Website.
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